Dubai Conducts Saudi Travel Workshop

. October 14, 2008

JEDDAH, Saudi Arablia, October 2, 2006. The Overseas Representation office of the Dubai Department of Tourism and Commerce Marketing (DTCM) in Kingdom of Saudi Arabia recently conducted a presentation and workshop for the travel industry professionals to update them on the latest developments and upcoming projects in the emirate.

The event was held at Movenpick Jeddah hotel and helped many travel and trade professionals further improve their knowledge about Dubai as a leading trade and tourist hub in the world.

The workshop offered insights into the new strategies to showcase Dubai better and provided updates on the expanding tourist attractions and new hotels in the emirate.

The workshop was followed by an open discussion forum where the participants shared their views and suggestions on making Dubai more attractive and appealing.

The attendees were highly-impressed with the event and the volume and quality of information provided to them.

The event, organized by the DTCM Jeddah office, ended with a dinner at the Indo China Restaurant.

The DTCM attaches significant importance to the Saudi market and has two representative offices in Riyadh and Jeddah.

Saudi Arabia represents a crucial market for the DTCM with the year 2005 recording 647,984 guests from the kingdom staying with the Dubai hotel establishments.

Media Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.