Tarsadia Hotels Signs on with Knowland Group's INSIGHT
Exclusive Tarsadia Hotel Group to Let Knowland Take the Lead
SALISBURY, MD, August 23, 2007. In a move that reinforces The Knowland Group's national growth strategy in the realm of hospitality sales and marketing services, the fast rising firm announced today that it will add the top tier Tarsadia Hotel Group to their in demand client roster.
Renowned as one of the top privately owned hotel companies, and a first-class developer of hospitality-related assets in the United States, the Newport Beach, CA based Tarsadia has arranged for The Knowland Group's products INSIGHT and READERS to service several of their properties throughout the greater southwest. With primary focus on tracking group sales leads in Tarsadia's premiere markets including Las Vegas, Sacramento, San Diego, Los Angeles, and San Francisco, The Knowland Group plans to keep Tarsadia Hotels at the forefront within the hospitality industry.
"We are thrilled to be working with another cutting edge company like Tarsadia." said David J. McKean, Knowland's Director of Sales and Marketing. "They saw the value of INSIGHT and share our tremendous excitement in accessing the world's largest database of group activity!"
The Tarsadia brand was the perfect choice for Knowland's latest innovative market intelligence products. Founded in 2004, The Knowland Group's signature READERS 2.0 product is the world's premiere hotel reader board service. It was the first of its kind to offer a searchable online application, free access to historical data, deliver next day reports, generate telesales leads and assign ROI tools. The INSIGHT application gives sales managers a bird's eye view of thousands of daily events, groups and meeting planners, across every hotel brand. It contains a database, a search engine, an internet mapping tool and a commission based telesales team placed right at the finger tips of sales managers.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
