MIVA Media Partners with WAYN.com
AUGUST 10, 2007. MIVA Media is signing an exclusive Pay-Per-Click agreement in the U.K. with travel and lifestyle social networking site WAYN.com (Where Are You Now?).
The agreement, which was awarded following a competitive pitch, will see MIVA deliver contextually targeted Pay-Per-Click Ads throughout the WAYN site. A range of different ad implementations will be developed by MIVA's in-house team, each designed to complement the individual pages of the WAYN site. These implementations will range from ad units featuring advertiser logos through to targeted text links.
In addition to Pay-Per-Click Ads displayed on the main WAYN site, MIVA will also be delivering two Pay-Per-Click Ads within WAYN's monthly HTML email newsletter which is distributed to a subscriber list of 1.6 million UK members. The ads will be served through MIVA's MIVA Mail product which displays the top ads from across MIVA's U.K. network even if the email is opened weeks after being originally sent or forwarded between users.
Ad targeting through the new agreement will be managed via MIVA's unique PCMS targeting solution which rotates Pay-Per-Click Ads according to a pre-defined set of keywords. It is this targeting that was one of the key drivers in the award of the agreement to MIVA as Rudi Dray, WAYN's Advertising Manager, explains:
"As a community travel and social network our key focus is to deliver ads that are both unobtrusive and 100% relevant to our members. The control and flexibility offered through MIVA's targeting solution will help ensure we achieve this and was central to the award of this agreement."
Adds Brian Mukherjee, SVP, North America and Europe of MIVA, Inc.: "We believe that this agreement should enable our advertisers to get exposure on one of the fastest growing social networking sites in the U.K. The range of implementations we intend to develop will be designed to maximise the revenue earning potential of the site, whilst not subtracting from the community features on which the site has been built."
WAYN is one of the fastest growing travel and lifestyle social networking community websites in the UK. The site operates in 220 countries and membership has grown from 45,000 users in March 2005 to 9 million today. The U.K. currently accounts for nearly 20% of the site's traffic*.
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