Priceline.com Targets Group Travellers
AUGUST 10, 2007. Priceline.com is making two changes to its hotel services that will enable groups of customers to book up to 1,000 rooms at special discounts and prices.
Priceline.com announced today that its Name Your Own Price(R) and Published-Price hotel services, which previously allowed customers to book up to four hotel rooms, have both been expanded to accommodate up to nine rooms at a time.
Priceline.com also announced today the launch of a group hotel booking service on priceline.com, http://www.findgroupdeals.com/. The group hotel service is ideal for weddings, reunions, traveling teams and business meetings. To use the service, customers fill in the number of rooms they want (between 10 and 1,000), the dates and the destination. Participating hotels then respond with competing rate quotes. FindGroupDeals.com guarantees that their rates will be the best or the group coordinator's room is free. Groups booking through the new priceline.com service can qualify for rebates of up to $250 (see website for full details). Also, booking groups can create their own event Web site, at no charge, to provide information and registration forms for group members.
Priceline.com offers two different ways to book rooms in thousands of hotels around the world. Customers who want to book a particular hotel can use priceline.com's Published-Price hotel service, which features an easy to search grid with descriptions, ratings and rankings from previous hotel guests and from the Zagat Survey, amenities, pictures, maps and prices for all the available hotels in a given destination. More flexible customers can opt for priceline.com's Name Your Own Price(R) hotel service, where they pick the destination and neighborhood, desired star level, dates and the price they want to pay. Priceline.com then works to find a hotel willing to sell a room at the customer's desired price. Customers using priceline.com's Name Your Own Price(R) hotel service can save up to 50% compared to the published prices found on other major online hotel reservation services.
"We believe that many of our customers have been looking for a way to bring along more of their friends and enjoy the savings that priceline.com's hotel services offer," said priceline.com Senior Vice President, Hotels, Tim Gordon. "Today, we are pleased to launch these new features and services."
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