New Brand for Dominica
OCTOBER 4, 2006. Dominica, as a practical destination for nature enthusiasts, has been re-branded by the Ministry of Tourism, with a bold new logo and tagline, 'Defy the Everyday, The Nature Island of Dominica.'
Caribbean Net News reports that officials from the Ministry of Tourism say that although the new tagline may be perceived as a negative, it will appeal to the audience that they are targeting.
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