Hotel Trade Shows: Developing Speaking Opportunities

By Gini Dietrich Founder & CEO, Arment Dietrich Inc. | October 28, 2008

How many hotel trade shows do you attend each year? I'm willing to bet you attend the big ones - NYU Investment Outlook, ALIS, and the Lodging Conference. Some of you probably even attend NABHOOD and the specific brand shows. So how do you get visibility for yourself and your company among the thousands of people who attend each year?

Work with trade show organizers to create a speaking opportunity for yourself of someone senior in your business! Trade show organizers want really good, dynamic speakers. And if you can prove you have a charismatic speaker and an interesting topic, you're certain to be listed on the agenda with their full promotion behind you.

Think about speaking engagements as rare opportunities to accomplish marketing one fail swoop. You can network and build relationships, enhance your reputation as an expert, and increase your visibility.

1. Learn the process for submitting a speaker proposal.

First identify the trade show coordinators and then follow their carefully established format for writing a topic outline. The format may vary from trade show to trade show so one size may not fit all. Submit a summary, bios, and a synopsis of your expertise. You should also include any previous speaking experience. And always, always, always meet the deadline. Often the call for speakers for next year starts during the current year's show or immediately following with Web site posting of dates, application forms, and possible topics - don't wait to inquire.

2. Be persistent in your follow-up with the trade show coordinators.

Choose a Social Network!

The social network you are looking for is not available.


Hotel Newswire Headlines Feed  

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.