Are You A Franchising Friend or Foe?
By Steven Belmonte CEO, Vimana Franchise Systems LLC | October 28, 2008
September 12-13, 2005, franchisees from all over the nation will march on Capitol Hill in Washington, D.C., to celebrate "Franchise Appreciation Day" initiated by the International Franchise Association. This annual event, now in its 6th year, is held to heighten the visibility of franchising and to educate our U.S. Congress on the important role franchising plays in our nation's economy.
This got me to thinking. Franchising represents about 60 percent of the hospitality industry, contributing billions of dollars in annual U.S. revenues. So why is it that we as an industry do not celebrate a national or global "Hotel Franchise Appreciation Day?"
Could the answer be that hotel franchising simply isn't appreciated? With franchise fees what they are today, I have to believe that the franchisors appreciate it. Travelers certainly appreciate it - especially those reaping the rewards offered by growing brand/franchise-loyalty programs. Even national franchisee associations appreciate hotel franchising.
In fact, the American Association of Franchisees and Dealers recently honored my long-time industry friend Mike Leven, and the franchise system he founded, US Franchise Systems Inc. (USFS), with AAFD's prestigious "Total Quality Franchising Lifetime Achievement Award." Likewise, USFS is being recognized as AAFD's second twice-honored "Franchisor of the Year."
Kudos to Leven for Lifetime Achievement
In an article that appeared last month on the American Association of Franchisees & Dealers Web site (AAFD), AAFD Chairman Robert Purvin said the recognition of Mike Leven by the association was long overdue.