NABHOOD: Success in Minority Franchising
By Gerald Fernandez, Sr. President & Founder, Multicultural Foodservice & Hospitality Alliance | October 28, 2008
A TEN-YEAR PERSPECTIVE
First, let me say that I am not a hotel operator by training. I did not grow up in the family motel business and I did not attend college to become a future star of the lodging industry. I have, however, come to love the hotel business. I believe that if someone had introduced me to the business as a young man, my goal in life would have been to become a general manager of a major hotel property. But that is a story for another time.
For ten years, MFHA has been promoting the concept of diversity and inclusion as a key management strategy in the hospitality and foodservice industry. During this time, we have seen significant progress made in the areas of minority worker recruitment, diverse and under-leveraged community marketing and minority franchising.
According to NABHOOD (National Association of Black Hotel Owners, Operators and Developers) there are more than 200 African-American owned hotels. Consider that it was less than a dozen just ten years ago. Why has Black hotel ownership increased so dramatically? I believe that there are seven reasons for this success.
1. CHANGING ATTITIUDES & TIMES
Changing times in America have opened up dialog around creating wealth in under-leveraged communities. Simply put, the hardcore "racial red-liners" of an older generation are retiring, being pushed out and literally are dying off. Their children and grandchildren do not harbor the hatred and bigotry that once fueled discrimination against non-whites in business. Also, more and more leaders today have had multicultural experiences and therefore are not afraid to talk about and work on race issues.