HOTEL BUSINESS REVIEW

November FOCUS: Hotel Design

 
November, 2016

Hotel Design: Original, Authentic and Localized

Corporate hotel developers once believed that their customers appreciated a homogenous design experience; that regardless of their physical location, they would be reassured and comforted by a similar look, feel and design in all their brand properties. Inevitably this led to a sense of impersonality, predictability and boredom in their guests who ultimately rejected this notion. Today's hotel customer is expecting an experience that is far more original and authentic - an experience that features a design aesthetic that is more location-oriented, inspired by local cultures, attractions, food and art. Architects and designers are investing more time to engage the local culture, and to integrate the unique qualities of each location into their hotel design. Expression of this design principle can take many shapes and forms. One trend is the adaptive reuse of existing facilities - from factories to office buildings - as a strategic way to preserve and affirm local culture. Many of these projects are not necessarily conversions of historic properties into grand, five-star landmark hotels, but rather a complete transformation of historic structures into mixed-use, residential, and hotel projects that take full advantage of their existing location. Another trend is the addition of local art into a hotel's design scheme. From small sculptures and photography to large-scale installations, integrating local art is an effective means to elevate and enhance a guest's perception and experience of the hotel. These are just a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.

This month's feature articles...

Samuel J. Cicero Sr.

We have all been there. After a long day of travel, exhaustion kicks in and you can hardly wait to reach the hotel. When the front desk attendant hands over the key, you can finally take a deep breath and get set for the fun-filled days ahead. For the business traveler, whose stay is less casual and more formal, a room key means it's time to relax and prepare for the next important meeting or to celebrate a success. First things first: Every traveler deserves lobbies and public spaces that warmly welcomes them and awakens their senses, something more than a passageway to the front desk for expediting check-in and check-out. READ MORE

Amanda Tower

Capturing the essence and soul of a location that surrounds a structure, and exhibiting that essence through the design extends the cultural experience into the hotel and further establishes a sense of place within the lodging experience. In architecture and interior design, genius loci is a profound inspiration for creating a sense of “place” and a truly unique experience for guests. How does genius loci inspire hotel design, both structurally and in the interior design, and how can hotels use it to create a more enhanced guest experience? READ MORE

Manuela Bravo-Smith

Sameness was once considered a virtue in the hospitality industry. Travelers were believed to crave predictability, which seemed to dovetail with the desire of larger hospitality groups to establish a recognizable brand. This was correct to some degree: a certain segment of the market prefer to take no chances with a hotel stay, and therefore place a premium on familiarity and having expectations met. But the industry has begun to swing away from this paradigm, recognizing that travelers also love a find: a unique experience or destination that offers newness and variety. READ MORE

Jennifer  Skaife

Exploring authentic ways of infusing the hotel location based upon the Operator/Brand & Owner vision. Applying elements of brand-specific identity and responding with successful design solutions within the constraints of existing properties- i.e. interior architecture, existing zoning etc. “It's Tuesday so I must be in Sheffield...” When I started working in hospitality design, this was one of many sayings we frequently heard and always joked about. These were the days when the road warriors back in the UK drove their Ford Taurus' from town to town, city to city, staying overnight in the local hotel flag of their or their company's choice. READ MORE

Gino Caliendo

Embarking on a major hotel renovation can be an exciting endeavor. When we began formulating our renewed vision for the Hyatt Regency Jacksonville Riverfront in 2014, we were mindful of a dual responsibility: projecting the image of the regency brand while also infusing into the plan the personality and flavor of a unique surrounding region and its people. Now that the project is complete, others in the industry may benefit from learning about how we achieved those objectives. In all, the year-long renovation included a floor-to-ceiling overhaul of all 951 guest rooms, corridors, the roof-top fitness center, select meeting spaces and more. READ MORE

Alan Roberts

Renovations at hotel properties promise significant rewards. From higher guest loyalty scores to additional revenue streams and new business from trusted partners, revitalizing a property constitutes a win for both brands and owners - but only when done right. As the Global Head of Embassy Suites by Hilton, I've witnessed many major renovation projects firsthand. The successful ones have three important factors in common: owners who think bigger than just their financials; careful planning with guests' needs kept top-of-mind; and a strong collaboration between the brand and ownership to prioritize renovation areas and create cost-effective strategies that align with individual budgets. READ MORE

Ken Martin

Hotels have long been a piece of the urban fabric, but more often than not they keep to themselves, so to speak, through both design and programming. Aware of the locals, but inward-looking and more focused on the happiness of their guests; in the city, but not really of it. And that's been a function of the industry's decades-long branding and business model: Provide guests comfort through universal similarity no matter the location, from architecture to furniture to amenities. Yet travelers are in search of unique and authentic experiences, moments rooted in the essence of wherever it is they're visiting. READ MORE

Pat Miller

Hospitality guests today want a more authentic experience connected to nature and local culture. Designers are responding with new schemes for public spaces that perforate the border between indoor and outdoor, opening up lobbies, lobby bars and restaurants to bring guests into the environment around the hotel. Whether creating unobstructed views of the mountain landscapes or physically opening the space to the neighboring waterfront, indoor/outdoor spaces create a whole new experience for guests and pays dividends for owners. READ MORE

Christina Hart

Lighting remains firmly entrenched as a dynamic, versatile and often untapped interior design element. Both functional and abstract, lighting can transform a hotel, spa, dining outlet, lounge or lobby and help articulate and even tell a brand's local story. By creating drama and intrigue, lighting can be used to solidify an emotion, forge a meaningful tie and formalize a sense of place. HOK's Hospitality practice has used lighting as a creative, abstract feature on major global projects for decades. We design lighting solutions that help express our hospitality clients' brands and aspirations while always respecting the property's regional nuances. READ MORE

Carol Ackerman

The Royal Palms Resort and Spa represents an exceptional example of adaptive reuse from a private estate into a beloved regional treasure, preferred and proclaimed by the sophisticated neighborhood that reflects its nearly 90 year architectural influence, as the gem of the Scottsdale-Phoenix 'resort row'. Situated approximate to such classic properties as the Phoenician, the Hyatt at Gainey Ranch and the venerated Arizona Biltmore, the Royal Palms enjoys a history and an intimacy with its Arcadia neighbors - and the greater hospitality-savvy residents in the Valley of the Sun - unequaled in affection and selection. READ MORE

Gary Inman

Every great hotel has a great story. There is nothing more enduring, nor more sacred, than the art of storytelling. It is ancient in its origins, found in every culture. It is a seminal part of every childhood and is arguably the greatest economic driver on the planet. Consider the combined value of the film, music, publishing, and advertising industries, and the billions that go into brand building for nations, companies, products, beliefs, and any part of our culture - large and small - that requires a producer and consumer equation. We're surrounded by stories, some trite and superficial but others transformative, enhancing life in ways never believed possible. READ MORE

Tammy S. Miller

Every town, village, community, and city has its own character, its own vibe, and its own history. Each location has a story to tell about what makes it unique. Isn't it important to tell that story through the practice of interior design? Shouldn't designers be called to task to bring the story to life in a unique way for each and every project, especially hotel projects where people stay? Doesn't the guest travelling on vacation or on business want to understand the locale, and what makes it unique? Won't this lead to better experiences for guests? READ MORE

John Tess

The success of a hotel is predicated on providing a product that is embraced by the market. Some customers value brand loyalty and a standard product while others look for unique experiences with a custom product. In determining the viability of a hotel, product and location are essential to success. Over the past decade, there has been resurgence in the viability and attractiveness of America's urban areas, as witnessed by the proliferation of centrally located hotels. Where buildable lots are at a premium, the reuse of historic buildings as hotels has grown significantly. While old hotels are often upgraded to meet market demands, the reuse of non-hotel historic buildings has been significant and dramatic. READ MORE

Hans Van Wees

While home-sharing companies capture attention for truly immersive local experiences, and brands respond to the movement with sub-brands touting authenticity, independent hoteliers have long appreciated the localized approach to business. In Burlington, Vermont, such local partnerships build and bond communities, and through their contribution to the hotel design, product and programming, ultimately enhance the overall guest experience. The current state of the travel industry suggests the sharing economy is here to stay. These home-sharing companies are rapidly increasing in popularity as travelers crave - and ultimately, trust - their hosts to serve as sources of information for where locals really go to eat, explore, shop, etc. READ MORE

Michael Suomi

The hospitality market has seen an explosion in the number of Soft Brands in recent years, and yet the concept is not at all new. How then do we account for the sudden resurgence and success of this decades-old model? A new generation of soft brands emerging today coincides with a major shift in the demands and desires of travelers: one that places an unprecedented premium on authenticity and originality. No longer motivated by standardized offers wherever they go around the world, travelers want to be immersed in their destinations, and favor excitement of discovery over the tried-and-true comfort of familiarity. READ MORE

Dave Murphy

With improvements in the economy bringing more and more disposable income into the household, many people are spending money on experiences and travel, causing a boom for the restaurant and hospitality industries. The elevated occupancy and bookings for hotels and inns is leading to a surplus of revenue that many owners and managers are using to re-invest in their properties. Many hotels have not seen renovations or remodels since before the housing market up-ended in 2008. As a result too often the interior spaces are dated. Improving decor throughout the property is one vital element to ensuring customer satisfaction and retention. READ MORE

Erin Hoover

Until mid-20th century, a hotel's aesthetic was unique and customized to each location - either by design, as in the case of luxury properties built at the beginning of the 20th century, like the Waldorf Astoria or St. Regis, or by default, in the case of humbler regional hotels, motels and inns. The trend toward design standardization started in the 1950s in North America. Middle class prosperity mixed with modern interstate highways and cars designed for longer trips fueled an increase in leisure and business travel. But to offset the boundaries being pushed in personal exploration, travelers desired predictability in lodging. READ MORE

Pat McBride

The mission of hotels has evolved over the years, from simply providing guests with a comfortable, safe place to sleep to offering a destination that provides much more than shelter. At today's hotels and resorts, visitors have a place to conduct business, enjoy good food and drink, socialize and escape from life's everyday pressures. But travelers often seek something more now, and a new trend has distinctly emerged. Many visitors no longer want to escape. They want to explore and dive into the local atmosphere. Today's travelers desire to experience the culture, attractions, food and neighborhoods of a destination more than ever before. READ MORE

Jesse MacDougall

In the last two decades, the boutique hotel revolution has stolen the show and has birthed an abundance of small batch hospitality concepts that have scaled out and fundamentally changed the way hotels look and behave. The Kimptons and W's have blazed the trail for FB&E hotels like the Ace and the Standard. European darlings like Citizen M have dared to dream small by making micro-rooms sexy with unapologetic modernism and vibrant, public spaces. Outliers, like the 21c Museum Hotels, exemplify the sort of programmatic innovation that begs the question - are hotels just hotels anymore? READ MORE

Bob Verrier

Back in 2001, Saunders Hotel Group, LLC (SHG) and Irish hotel group Jurys Doyle commissioned The Architectural Team, Inc. (TAT) to design a luxury hotel project in Boston - but it wasn't to be a tall, glassy tower. Rather, our task was to renovate, restore, and update a classic structure that had been a part of the city's fabric for nearly a century: the former Boston Police Department headquarters. Located in the historic and trendy Back Bay neighborhood, this beautiful seven-story Italian Renaissance Revival building rendered in limestone dates back to 1925. READ MORE

Brian  Mitchell

Every task performed the same way, every member of the floor team on the same page, a place for everything and everything in its place. It's the surest way to make your patrons feel that they can relax back in the hands of true professionals. This enhances every dimension of their experience. It encourages the kind of word of mouth (and word-of-internet) that you most want. It keeps those guests coming back, certain of a reassuring constancy in meeting their needs and preferences. It keeps them bringing others with them, to bask in the glow of deft attendance. And, most importantly, it keeps increasing their spend, in all the best ways, for them and for your establishment. READ MORE

Bonnie Knutson

Today's guests are more sophisticated, more experienced, and certainly more demanding than ever before. They expect the best overall experience, which is why the American Marketing Association revised its definition to: "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." While your promotional strategies make the brand promise, it is how you keep the promise - i.e. how you deliver - that matters most. With the proliferation of all things social media, how you deliver the experience is more important than ever before. No longer is it word-of-mouth, but it is now world-of-mouth. In this article, you will find out who should be the guest experience's chief cheerleader in your hotel, and four critical metrics that you need to measure, monitor, and manage your hotel's guest experience. READ MORE

Lorraine Abelow

The travel industry is on the rise and expected to reach $375 billion next year, which will undoubtedly affect the hotel market. This growth is due to an increasing number of Millennials and Baby Boomers choosing to travel and booming economies in China, Russia and Korea. These developments are impacting the hospitality industry, in a significant way, particularly in North America. Hotels in the U.S. need to respond to this healthy upturn by targeting luxury travelers through public relations. Here you'll find travel trends expected to flourish in 2017, which is crucial to know when acclimating to this new climate. READ MORE

Judith Jackson

The race is on! How can you differentiate your hotel or resort from other attractive, well positioned and advertised properties? All you have to do is bet on the senses of sight, sound, smell, hearing, and touch to keep your property on the inside track. And if your guest offerings include a spa, that could be your sensory triple crown. Science has proven that the human limbic system, located deep in the middle brain, is the seat of memory, learning and emotion. Turn that on and your guest will never forget walking into your lobby and being seduced by the subtle fragrance of sandalwood. Let's explore ways you can have your lobby, amenities, food and spa “kidnap” guests' senses from the moment they step into your sensory haven…and, upon checkout, begin planning their return. READ MORE

Dana Kravetz

President-elect Trump is unlikely to support continued federal labor and employment agency activism in wage and hour and other employment-related matters. What does this mean in the context of the hotel industry? Can hotel owners and franchisors expect immediate relief? In the wake of the 2016 presidential election, we forecast a clear pro-business shift in labor and employment policy under Donald Trump. Republicans will assume control of not only the presidency, but both houses of Congress in 2017. Mr. Trump will also likely act quickly to appoint a conservative justice to the Supreme Court to replace Antonin Scalia, and he will possess the power to fill open seats as they arise on the 12 federal circuit courts. READ MORE

David Chitlik

A hotel is not the same as a house or a warehouse or an apartment or office building, and assessors often don't understand why. The hospitality sector is frequently the most challenging part of a jurisdiction's property tax base. The only way to derive a hotel's real property value from a purchase price is for an assessor to spend time and energy understanding the adjustments needed to accurately determine what part of that purchase price relates to real property and whether or not it can be used as a sales comparable for other hotels in that jurisdiction. READ MORE

Rob  Scypinski

Hilton released a survey that asked meeting attendees in the United States, United Kingdom and Germany about their productivity, exercise and diet habits while at hotel meetings. We found that business indeed takes a dive around 2 p.m., and in addition to the afternoon slump, there's a number of other issues that detract from meeting productivity and attendee satisfaction. More than half of meeting attendees pay attention to what they eat and how they exercise in their daily lives, but most were unsatisfied with the ability to maintain this lifestyle while attending meetings at hotels. These meetings aren't just unproductive, they're draining an organization's bottom line. READ MORE

Stephen Renard

The hospitality industry is repeated history! Every time an issue surfaces no one takes notice and the episode is repeated over and over like a “broken record”. Renard International has been in hospitality search for almost 50 years (yes- FIFTY) and so we have experienced the recessions of the 70's,80's, & 90's, we know when a recession occurs, the last measure companies take is to hire anyone! We also have seen generations of hoteliers leave or never join our business, Why? READ MORE

Benjamin Jost

As a whole, the travel industry has been clawing its way forward to improve customer experiences. Many hotels have experimented with implementing various digital platforms and adding personalized factors to their communication systems to facilitate these improvements. Taking a step back, however, we need to first understand “customer experience” before we can address challenges therein. Throwing technology at the problem may seem like a simple solution, but instead, it's only adding complexity and muddying the waters when it comes to creating clear, and obvious paths to improvement. READ MORE

David Ashen

In the U.S. more than one-third of the workforce has worked remotely. No surprise there. If you haven't or don't sometimes telecommute, chances are that someone you know has or does, at least occasionally. Gallup, which shared the 2015 statistic that 37 percent of workers in the nation have worked off-site—that up markedly from the 9 percent that did so in 1995—also found that the average worker telecommutes twice a month, with 46 percent of remote workers doing so during regular work hours. It's no wonder. Mobile technology has opened the way for on-the-go business owners, executives and others to work remotely while keeping connected with colleagues and clients. Yet, working solo has its limits. READ MORE

David Quezada

More than three million workplace injuries were reported in 2014, according to the Bureau of Labor Statistics. Of these, 75 percent occurred in service industries, which includes hotels, restaurants and bars. Workplace injuries and illnesses can have many negative repercussions, including potential litigation, higher workers' compensation premiums, employee turnover and low morale. Businesses with unsafe working conditions can also be subject to fines from the Occupational Safety and Health Administration (OSHA) - and the penalties for non-compliance just got a lot higher. READ MORE

Megan Schuyler

While the busy summer season may have just wrapped up for most hotels, another equally busy season is right around the corner: the winter holidays. According to a past Hotels.com survey, about 58 percent of Americans plan to travel within the U.S. over the holidays. Of those who are planning to travel, about 43 percent of respondents prefer to stay in a hotel rather than at a family member's house. This surge of guests means opportunity to receive positive reviews, so your hotel should make delivering top-notch customer service a priority. To do so, having a strong, reliable workforce is critical. READ MORE

David Lund

When you have a team that manages the financial well being of your hotel across the dimensions of all the complex and different departments you have a developed an amazing power tool! One key crossover point is to have those department leaders and assistants know their key business indicator and apply it to their zero-based expenses and labor. The KBI power tool combines their costs with a measurable, trackable and meaningful volume number.  Read on to find out how you can create and use these in your hotel. READ MORE

Pamela Barnhill

The ability to provide a rich selection of goods and services for potential customers has aided the rapid growth of peer-to-peer platforms. Airbnb, one of the most successful of these, defines itself as "a social website that connects people who have space to share with those who are looking for a place to stay." Because of its rapid growth and popularity since Airbnb's launch in 2008, hotel industry leaders worldwide have been attempting to answer the Airbnb challenge. READ MORE

Jeff Navach

Hotels find themselves in an uphill battle as they seek to increase loyalty to their own brands and recapture market share from OTAs. Many hotels are increasingly embracing digital advertising, recognizing it as a critical channel to acquire consumers directly and compete more effectively with OTAs. But as hotels expand their digital marketing presence and ramp up advertising budgets, they would do well to consider some creative approaches that can help level the playing field and turn the tide in their favor. READ MORE

Aron Ezra

Gamification, the use of game-like elements to make promotions, loyalty programs and staff training more engaging, is experiencing a resurgence in the hospitality industry. After initial missteps, hotels are using a new breed of games to boost their customers' spend per visit, increase market share and motivate their staff. Not only does gamification open a world of possibilities for making the industry more profitable and productive, it makes the guest and employee experience more fun. By focusing on the brand new metric of "enjoyability," hospitality companies are tapping into a rich new source of data, differentiating their brand in a crowded field, and driving extraordinary results. READ MORE

Michael  Schubach

Asking what the next big thing in hospitality automation will be is always something of a trick question. Industry watchers generally follow product announcements with a wait-and-see demeanor; contrary to conventional wisdom, the appearance of a better mousetrap does not guarantee a well-beaten path to the door. Industry consultants, on the other hand, tend to stay knee-deep in the needs and aspirations associated with current clients' current projects. Taken as a whole, it means that there is generally a substantial gap between innovation and adoption. READ MORE

Albert Pucciarelli

In my three prior articles on alternative dispute resolution, I discussed mediation, expert determination and arbitration. Resorting to the court system may be necessary only because the parties in their agreements did not provide for the resolution of disputes by one of the three alternative dispute mechanisms. Even so, as the dispute devolves to one that the parties will not resolve by negotiation alone, they may at any time agree to mediate, submit the matter to an expert or arbitrate. READ MORE

Michael Barbera

Most hotels have a sign in each bathroom that ask the guest to be environmentally friendly by reusing their towels. When a guest re-uses their towels, the hotel saves money on laundry expenses, which includes a reduced use of water. However, many hotels find these signs to be ineffective. The cards cost a fee to print, and they use employee resources for placement in the rooms, but hoteliers find little to no return on investment for these paper signs. READ MORE

Coming up in March 1970...