2012 Check List: Is Your Property ADA Friendly?

By Clara Rose President & Creative Director, Creative Alliance | September 02, 2012

The deadline for compliance to the new ADA laws has come and gone. To the relief of many, the White house issued a 60 day extension that pushed the compliance date for the pool lift requirements back to May 15th, offering extra time to come into compliance on that component.

Some conscientious hospitality properties have taken a proactive approach to the ADA changes and hired an independent firm to conduct an ADA compliance inspection or survey, others have decided to wait and see.
While these new regulations promise positive change for those with different abilities; much more can be done in an effort to offer an ADA Friendly environment for those guests. To that end, a checklist can be helpful; by outlining some steps that can be taken to help ensure a truly ADA friendly property.

Parking and Loading Zones

The need for specialized parking, to accommodate vehicles with lifts and extra space to maneuver, is obvious. Guidelines for part of this requirement can be found in the ADA Standards 4.1.2(5).

Beyond this required access, consider adding the following measures or ADA Friendly features:

  • Additional accessible spaces beyond the requirements
  • Wider parking spaces closest to the entrance
  • Drive up call button for special assistance
  • Valet parking with staff trained to assist
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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.