Hotel Security: Helpful Interviewing and Information Gathering Techniques

By Marc Glasser Managing Director, RM LLC | May 27, 2012

Helpful interviewing and information gathering techniques can be vital to inquiries of significance to organizational, individual or other concerns. This article discusses information relating to successful interviewing and information gathering as well as challenges that could detract from attaining important information. Article information can be helpful, encompassing the spectrum of casual conversations to formal investigations; however, before conducting workplace interviews consult appropriate organizational representatives. Further, after reading this article, even if one is uncomfortable conducting interviews, the information provided will help in assessing the qualifications and techniques of those being considered to conduct interviews and gather information.

Interview Definition

An interview is the questioning of a person who is believed to possess knowledge that is of interest to the interviewer and inquiry and/or affiliated entity. In an interview the person questioned usually presents his/her account of an incident or circumstances and/or offers information relating to the inquiry.

Importance and Scope

In many inquiries interviews constitute the major source of information. The interviewer may have to demonstrate the qualities of a salesperson, actor and psychologist. He/she may be called upon to subject coworkers, strangers, or anyone in between, to extensive questioning on a variety of subjects with different levels of sensitivity. They must possess insight, intelligence and persuasiveness. And interviewer's speech should be suited to the situation, compelling and calculated to garner an appropriate and accurate response.

Rapport and Personality

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Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.