300,000 Rooms Complete, 15,700,000 To Go
Clean the World is an easy way for your hotel to give back
By Larry Mogelonsky President & Founder, LMA Communications | June 24, 2012
Clean the World is a three-year-old sustainability initiative to help improve hygiene and sanitation in third-world countries by partnering with North American hotels to recycle leftover soap bars in exchange for eco-friendly PR exposure. Because soap saves lives.
It would be a rare GM or owner that would shun their responsibilities to our environment. Guests are known to appreciate the work done by a property to achieve LEED or Energy Star certification. These programs offer operational savings, but more often than not, the capital costs rarely pay off in the short-term.
However, sustainability should be looked at not only within the property, but also in a broader sense; the world community. Forward-thinking operators are always looking for ways to contribute, especially when the benefits are measurable and the costs of execution are negligible.
Clean the World is an Orlando, Florida-based not-for-profit organization. Yet, in the three years since it commenced operations, properties representing a total of more than 300,000 guest rooms have come onboard. Their program is simple: take the used bars of soap left by guests in their rooms and refurbish them for distribution to the less fortunate. Since its founding in Feb. 2009 Clean the World has collected, recycled, and distributed more than 10 million bars of soap to children and families in communities around the globe.
This organization is working with some of the top names in the hospitality industry to collect, recycle, and distribute soaps and bottled amenities. Corporate partners include The Walt Disney World Resorts, InterContinental Hotel Group (IHG), Starwood Hotels & Resorts, Best Western International, Caesars Entertainment, Carlson Rezidor Hotel Group, Mandarin Oriental, Joie de Vivre Hotels, Lakeview Hotels & Resorts, Canalta Hotels, Bellstar Hotels & Resorts, and many more.
I had an opportunity to talk to Shawn Seipler, co-founder and CEO, about his successes with Clean the World. Here is an interesting overview of this operation. And if you are not participating, after reading this, you might want to consider.
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