Stormwater Fees & the Impact on Hotels

By Russ Horner Co-founder, Water Management, Inc. | November 04, 2012

Whether your facility is a hotel, motel, bed and breakfast, lodge, resort or other type of guest facility, making your business more sustainable is a good business choice. Many customers are attracted to eco-friendly guest facilities, so it is important for owners to consider ways to keep ahead of the competition when it comes to eco-friendly practices. There is an extra bonus for those hotels that adopt "green" practices: it typically increases revenue and decreases costs. Did you know that water, wastewater, and storm water fees are increasing faster than any other commodity?

Most local jurisdictions now charge stormwater fees. These fees used to be included as parts of the tax bill, but, increasingly these fees are being charged as part of your water and/or wastewater charge. The trend in the fee structure is to base the stormwater fee on the amount of impervious area that a facility has. This means that hotels and motels will be subject to significant fees because the roofs of the buildings and the parking lots are all impervious.

alt text

Implementing fees based on impervious surface area is an effort to protect our waterways.

What do these stormwater fees fund?

The construction, operation and maintenance of a municipal separate storm sewer system (MS4) can involve significant expense, especially when regulatory requirements, flooding concerns, water quality issues and population growth are factored in. Many communities are now adopting stormwater service fees by means of a stormwater utility.

Choose a Social Network!

The social network you are looking for is not available.


Hotel Newswire Headlines Feed  

Shelley Maher
Bernard Ellis
David Ashen
Mark Ricketts
Eric Rahe
Phil Tufano
Michael Koethner
Michael J. Cheatham
Vanessa Horwell
Bryan Green
Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.