Hyatt Associates Lead the Way as the Company's Environmental Ambassadors

By Brigitta Witt Global Head, Corporate Responsibility, Hyatt Hotels & Resorts | May 19, 2013

Foundation For Success

Since opening our first hotel in 1957, Hyatt has always believed that the way we manage our business and operate our hotels defines who we are and what we stand for. With nearly 500 properties in 45 countries, it's critical that we conduct our business in a responsible way that that minimizes our environmental impact, increases value for our shareholders and makes a positive difference in the communities where we operate.

In 2011, Hyatt formalized this long standing commitment with the launch of Hyatt Thrive, our company's global corporate responsibility platform, which is designed to help make our communities places where our associates are proud to work, our guests want to visit, our neighbors want to live and owners want to invest.

Hyatt Thrive is an integrated strategy that addresses our company's environmental, social and governance opportunities and risks and firmly recognizes the critical link between the well-being of our business and the prosperity and health of our communities. After all, it is the communities in which our hotels operate that attract our guests, are home to many of our associates, and are the focus of investment for our hotel owners and the many small businesses that are vital to our operations.

Hyatt Thrive focuses on four key areas that we believe are essential to thriving communities:

  1. Environmental Sustainability: Hyatt recognizes its responsibility to manage the environmental impact of its hotels. Through Hyatt Earth, the company is taking focused, aggressive steps to reduce resource consumption, waste, and emissions at Hyatt hotels, and to protect the natural environment in the communities around the world that Hyatt calls home.
  2. Education & Personal Advancement: Hyatt believes that communities can only succeed when its people succeed. Through Hyatt Thrive, Hyatt supports programs that provide opportunities for our associates and our neighbors to flourish by developing their personal and professional skills.
  3. Economic Development & Investment: Hyatt hotels are often a cornerstone of their communities, driving tourism, commerce and employment. Hyatt invests in its communities and stimulates growth by creating and sustaining good jobs, supporting local businesses and working with community members to improve local neighborhoods. Hyatt's commitment to invest in its communities extends to those that have been impacted by natural disasters.
  4. Health & Wellness: A thriving community begins with healthy, vibrant people. That's why Hyatt Thrive drives programs that enhance the health and wellness of associates, neighbors and guests. These efforts range from promoting active lifestyles in our hotels to supporting programs that empower the people in Hyatt's communities to live more healthy lives.

A Culture of Engagement

Choose a Social Network!

The social network you are looking for is not available.

Close

Hotel Newswire Headlines Feed  

Cary Tyler Schirmer
Bonnie Knutson
Roberta Chinsky Matuson
Jerry Merriman
Al Ferrone
Mark Simpson
Adria Levtchenko
Faith Taylor
Caroline Cooper
David Lund
Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.