How to Become a Magnetic Leader by Monday

By Roberta Chinsky Matuson President, Matuson Consulting | July 28, 2013

Let's face it. You're a nice person, but given your current management style, it's doubtful you'll win a People Choice award in the magnetic leadership category. But that doesn't mean you can't give the competition a run for their money.

Before we get started, let's define what it means to be a magnetic leader. Think about the best boss you ever had, or if you haven't had a great boss, choose a television or movie boss that you admire. Something about this person made you take notice and say, "I'd follow this boss to the end of the earth," or, "I hope when I become a boss, I'm as good as mine." Responses that I often receive when I ask my clients to think about this include:

  • My boss always put my needs before hers.
  • He takes the time to explain why he is asking me to do something so I have a full understanding of the outcome he is seeking.
  • She's very approachable and never makes me feel like my questions are ridiculous.
  • He tells me the truth even if the truth might not be something I really want to hear.

Simple, right? Easy? Yes, if you are willing to consider making some adjustments along the way. Here's what you can do today to become a magnetic leader by Monday.

Be Present

How often have you had a conversation with someone who was physically there, but mentally absent? Perhaps you were sharing an issue you were having with an employee while their eyes were wandering toward their computer screen? Or they asked you to repeat a question because they weren't listening the first time you asked? Now how many times have you done this to others?

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.