How to Win Friends and Influence People on Twitter

By Tema Frank CEO, Frank Reactions | June 01, 2014

I shouldn't admit this online, but I don't really like Twitter. When you've written entire books, as I have, and been blogging for a decade, it is awfully hard to restrict yourself to Twitter's limit of 140 characters. It's even worse than that, because you have to leave room for people to share your Tweet and to include hashtags (don't worry – I'm about to explain what that means if you aren't familiar with the lingo). So really you are looking at a maximum of 120 characters. To give you an idea of how little that is, this sentence, which I've made a bit longer for you, has got 119 characters.

As frustrating as I find it, though, I use it, and you should too. Why?

1. It has become an important marketing and sales tool.

2. You can use it to head off complaints and improve customer service.

A Brief Introduction to Twitter

If you are already familiar with Twitter just skip to the next section. But otherwise, here's some of the jargon you need to know.

Twitter Handle – Your twitter handle is the name you use on Twitter, preceded with an @ symbol. Mine, for example, is @temafrank. Some hotels, even chains, use one Twitter handle for all of them, while others spread it out. Four Seasons, for example, has a main account, but then separate handles for each of its hotels so they can tweet things relevant to their specific property and region.

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Sales & Marketing: Selling Experiences

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