The Agony and Ecstasy of Creating Unique Hotels
By Christopher Chua Managing Director, BLINK Design Group | September 14, 2014
BLINK's philosophy revolves around the power of instinct and first impressions. So, as you might imagine, these are things we hold as sacred.
But instinct isn't everything. The other ingredient to making the magic happen in hotel design (besides a great client and a very talented team) is deep, painstaking and exhaustive – not to say exhausting – research into every aspect of the project's location, culture, history and design vernacular.
Research and an informed perspective - as well as being open to the flashes of inspiration and accepting that the best ideas can be those which jump into the mind first - are the backdrop against which our design process unfolds.
Sometimes when we tackle a new brief, we have team members from studios in Bangkok, Singapore, Shanghai and New Delhi firing off ideas and scribbled sketches back and forth. We are set up to facilitate collaboration at the highest level between studios.
This cross-pollination also stimulates fresh ideas and new thinking. 'No idea left unheard' is our unofficial mantra. Nothing is too silly or outlandish at this stage of the design process to toss into the mix. Imagery, sketches, thoughts on post-it notes, half-remembered dreams. It's all grist for the creative mill.
We work as a team to provide true value for our clients, which is found in the originality of our unique designs, the brand awareness burnished by rave reviews and the international recognition and prestige that accrues as great designs continue to garner top design awards.
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