Conserve Water at the Source: Repair and Protect Pipes from Leaks

By Larry Gillanders Co-founder, Ace DuraFlo Systems | June 07, 2015

We have seen it all over the Internet and the news stations: California is facing its fourth year in a drought, and it is affecting every resident and every business in the state. The economic and financial consequences could be disastrous if water conservation strategies are not implemented immediately, and the state has promptly mandated that everyone do so. This drought and the scramble to cut water usage, (some Californian cities have been ordered to decrease water usage 35 percent), sheds light on water conservation as a whole.

Hopefully, the flood of news regarding this historic drought is making other professionals and homeowners in other states ask themselves, "What can I do to reduce water usage?" The reality is that this is a wake-up call for every U.S. business to design and enforce water conservation practices. Just because a drought isn't affecting your business's geographic area right now, does not mean that your business should continue its water use worry-free.

The hotel industry is one of the country's biggest users of clean water, out of all types of commercial and institutional facilities, according to the U.S. Environmental Protection Agency. Unsurprisingly, most water is used for bathrooms, laundry, landscaping and kitchens. This is the perfect opportunity to take heed of the moment and reduce your property's water usage.

The Solution

There are many, frequently-talked about concepts available for hotels, motels and resorts to cut their water usage, which includes switching to low-volume plumbing fixtures, reducing the amount of laundry that is washed, tearing out thirsty shrubbery, turning off the air conditioning in vacant rooms and only using dry carpet cleaning methods. But those ideas would probably involve purchasing new equipment, retraining employees or increasing employee hours, all of which are extremely inconvenient, and they may not save your hotel a substantial amount of wasted water.

For instance, you can pay a plumber to install low-volume plumbing fixtures in all of the rooms' bathrooms, but if your hotel has a pool, day spa or restaurant, then the effectiveness of the low-volume plumbing fixtures could be moot.

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.