Planning Your Fall Landscaping

By Ken Hutcheson President, U.S. Lawns | August 09, 2015

By planning in advance, and working with your contractor before fall begins, hoteliers can ensure a healthy landscape and smooth transition into the fall season.

Fertilization

Your landscape undergoes a tremendous amount of stress during the summer. Whether you're located in a region that experiences extreme heat, dryness, rainfall, or a combination of all three, the effects from summer can leave your landscape looking dull and unhealthy.

This is where the significance of fall landscaping comes into play-with fertilization being one of the most important tasks to complete. Making sure your landscape is properly nourished is important, not only for promoting growth during fall and winter seasons, but also because it replenishes the nutrients the soil has lost during summer. Fertilizer also helps plants and grass develop tolerance against pests including: weeds, insects, and various diseases.

Because various fertilizers and pest control elements can be toxic to plants, animals, and people, hiring a professional to carry out this process is imperative. Typically, your landscaping company has a pest control service that will come out and spray, but in the off chance that they don't, it's important to choose a localized professional, as they're familiar with your region's topography, soil conditions, soil temperatures, and the products applied in specific areas.

Before the pest control starts the fertilization process, however, you should sit down and discuss which fertilizer or other chemicals they're planning on using to treat your hotel's landscape. With the amount of foot traffic hotels experience, choosing a fertilizer that's not only safe for the environment but also people is crucial.

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Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.