Top Ways to Boost Your Twitter Marketing Efforts

By Bernard Perrine CEO & Co-Founder, SocialCentiv | January 31, 2016

With more than 600 million Tweets sent daily, it's likely your next customer is on Twitter. The challenge for companies is making their Tweets stand out and building their business by capturing a greater share of the growing market using Twitter.

An effective Tweet can boost business by creating the highest engagement with followers, while building a devoted fan base. And while what you say and how you construct a Tweet is important, building an effective Twitter program sets the stage for those all-important 140 characters or less communication. In this article I'll address ways to create an engaging presence on Twitter, as well as give you tips to make every Tweet count.

Create an Inviting Twitter Profile

Think of your Twitter profile as your welcome mat. Edgy? Fun? Laid back? Upscale? Economy? From the images to the short company description, your profile will tell people who you are and what they can expect from your property. And of course, it should consistent with the overall marketing message. What to consider:

  • Your Twitter handle is important and should be easily identifiable.
  • Similarly, your profile picture should be a snapshot of who you are. These
    are more recognizable than the handle and will be shown as the icon in every
    Tweet you post.

  • You can be creative with your profile photo, making sure to change it up
    often.

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