Top Ways to Boost Your Twitter Marketing Efforts
By Bernard Perrine CEO & Co-Founder, SocialCentiv | January 31, 2016
With more than 600 million Tweets sent daily, it’s likely your next customer is on Twitter. The challenge for companies is making their Tweets stand out and building their business by capturing a greater share of the growing market using Twitter.
An effective Tweet can boost business by creating the highest engagement with followers, while building a devoted fan base. And while what you say and how you construct a Tweet is important, building an effective Twitter program sets the stage for those all-important 140 characters or less communication. In this article I’ll address ways to create an engaging presence on Twitter, as well as give you tips to make every Tweet count.
Create an Inviting Twitter Profile
Think of your Twitter profile as your welcome mat. Edgy? Fun? Laid back? Upscale? Economy? From the images to the short company description, your profile will tell people who you are and what they can expect from your property. And of course, it should consistent with the overall marketing message. What to consider:
- Your Twitter handle is important and should be easily identifiable.
Similarly, your profile picture should be a snapshot of who you are. These
are more recognizable than the handle and will be shown as the icon in every
Tweet you post.
You can be creative with your profile photo, making sure to change it up
The Hotel Business Review articles are free to read on a weekly basis, but you must purchase a subscription to access
our library archives. We have more than 5000 best practice articles on hotel management and operations, so our
knowledge bank is an excellent investment! Subscribe today and access the articles in our archives.