How Hotels Can Incorporate Millennial Meeting Trends
By Julian Jost CEO & Founder, Spacebase | January 15, 2017
What is it exactly that millennials want? For hotels, this question is more pertinent than ever as Generation Y becomes the largest share of the American workforce. As millennials take more positions as meeting planners, our focus should shift to how to incorporate millennial meeting trends and keep hotel meeting spaces on the cusp of innovation and competition. Mr. Beaubien made a great step towards answering that question in his article on "The Rise of Generation C and Small Meetings," featured on Hotel Executive. In his answer, he focused mainly on technological aspects like online bookability and payment options. From the experience I have with Spacebase, an online booking platform for unique meeting and workshop venues, I can confirm this 100%. Our customer base is mainly young and part of Generation Y.
Most of our bookings are completed online, without visiting the space and are paid directly via credit card or PayPal. But when observing their booking pattern, we find that there are many more aspects that are important for young meeting planners. We have repeated requests for the same elements and these demands point out the latest millennial meeting trends. Many of these elements can be incorporated into hotel meeting spaces and thus attract a younger demographic to their meeting rooms.
Rethinking Your Design - Making the Professional Environment as Attractive as Millennial Hang-outs
Millennials are becoming tired of plain and traditional meeting spaces and statistics are showing it. American Express's Global Business Travel's famous Global Meetings and Events Forecast has shown an increase in demand for non-traditional meeting facilities for the last few years. In fact, it even showed a 2.5% increase in the usage of non-traditional (read: non-hotel) meeting facilities in 2015. This number just keeps on growing and it would be not only smart but advantageous to decorate your meeting space with this trend in mind. When we asked customers why they want their meeting rooms to have a new look, their answer was simple and obvious: they want their professional environment to look like the environment where they spend most of their free-time, well-styled private apartments, Brooklyn style coffee shops, Japanese restaurants or warehouse party venues. In those environments, they feel most comfortable and can be most creative.
Uhuru Design Studio, New York City
Think Brooklyn - Industrial Design with Modern Accents