Single Parent Family Travel - An Untapped Niche Market

By Hillary Bressler Fractional Digital CMO, PinchHit Partners | February 25, 2018

The travel industry loves to focus on family travel.  We see many family packages geared towards parents escaping for a break with mom, dad and two children.

Single adults vacationing with children generally seem to be put into the category of ''family travel”. It is true that the majority of America’s children live in families with two parents.  In fact, 69% to be exact are not single parents. However, it does seem that the travel industry ignores the single parent family travel market of 12 million single parents in the USA, and 320 million worldwide. The single parent family travel is a niche that is ignored and untapped.

The sharp rise in the number of children living with a single parent in the United States from 1970 to 2018 is more than evident. This rise suggests that more must be done to ensure that single parent families are encouraged to travel by meeting the needs of single parents.

The fastest growing segment of single mothers are those aged 35 and older.  This population tends to be educated and financially stable single mothers by choice.

As a single parent, myself, I see the struggles that single parents encounter while traveling as a family. Traveling with children by your self is hard, there is no doubt about it. Couples generally have an extra set of hands, a second disciplinary voice and can act as a tag team to allow some individual downtime. I know many single parents that would flock to a destination or hotel that catered to them. Members of the travel industry, please take a look at what single parent families would love to see from you to make us travel more. We want to give you our money.

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