6 Essential Electrical Solution Tips Every Hotelier Must Know

By Nancy Snyder Senior Manager of Hospitality Sales, Legrand North America | August 12, 2018

According to a September 2017 Legrand survey conducted online by Harris Poll, it's expected that there will be over five billion mobile phone users by 2019. With that in mind, hotel properties can no longer ignore the prevalence of mobile devices and need for connectivity. In fact, the survey also found that eighty-five percent of travelers bring their smartphones on leisure trips and eighty-eight percent bring the devices on business trips. This much is clear: Connectivity is no longer a convenience, but rather a necessity. Providing free WiFi is useless to the guests if there are no outlets or USBs to charge their devices.

Easy-to-access outlets and USB ports for charging and smart lighting controls are imperative for enhancing today's hotel spaces. Whether a hotel guest is spending time in her room, lounge, gym, lobby, or even outside, she's always seeking-and expecting-easy, efficient access to power and charging options.

Here, six tips every hotel decision maker should know when specifying and investing in electrical solutions for their properties:

1.    Keep Guest Power Preferences and Needs Top of Mind

Connectivity and power solutions around the hotel-especially within the guest room-should be plentiful and function properly. According to the survey, ninety-five percent of guests expect outlets and light switches to function well and be intuitive and easy to use. What's more is that eighty-three percent of guests find it frustrating when there isn't an outlet directly by their bed or nightstand to quickly charge their device especially when most guests use their phones as alarm clocks. Incorporating in-furniture power solutions throughout guest rooms, whether they're accessible in the headboard, side table or desk, can provide a quick way for guests to connect to power. 

It's also imperative to consider the variety of devices guests carry and the specific charging needs for each. Power access should be universal and flexible to accommodate any unique requirements. Ubiquitous USB ports-rather than traditional AC power outlets-can charge multiple devices at once, addressing all charging needs, saving space, and creating a cleaner look.

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.