7 Ways to Boost Hotel Employee Engagement with HR Technology
By Linda Ginac President & CEO, TalentGuard | October 14, 2018
The hospitality industry has experienced sweeping shifts in the way business is done much like other sectors over the past decade. The introduction of advanced technology tools has created an environment of constant change which some have dubbed as disruptive. Whether the addition of tech-infused processes and systems is perceived as a positive or negative is of little concern to the customers who rely on top-notch service and a memorable experience with each hotel stay they complete.
Without satisfied customers, hotels find it challenging to maintain a competitive edge in a saturated marketplace. Because of this reality, hospitality management, and the human resources departments that keep personnel issues at bay, have no choice but to keep up with the ever-changing times in the industry.
And that means embracing new technology on several different levels.
Part of these necessary changes in technology throughout hotels worldwide has hinged on the promise of increased hotel employee engagement. A recent survey conducted by Best Western Hotels in partnership with UniFocus revealed the powerful impact of high hotel employee engagement on customer satisfaction results. The data collected in the survey highlighted the stark truth that a 0.4 correlation between hotel employee engagement scores and a guest's willingness to recommend the property to others exists.
Applying this correlation in real-life business potential means a 10% increase in employee engagement could lead to a 4% increase in recommendations from guests. For the majority of properties, this seemingly insignificant increase translates to an additional two to three rooms booked each night. Over the course of a year, higher employee engagement offers the opportunity to generate an additional $70,000 to $100,000 in revenue annually.
Given these promising figures, it is no surprise that hotels across the board are embracing employee engagement solutions. Technology makes this far easier, but only when both HR departments and management understand what is available and how it impacts bottom line business. Here are the top seven ways HR tech is transforming the realm of employee engagement throughout the hotel industry today.