Beyond the Ordinary: Historic Hotels and Unique Event Venues
By John Tess President & CEO, Heritage Consulting Group | December 16, 2018
Events can take many forms, from small intimate gatherings to blockbuster conventions, from a business meeting to weddings and soirees. Regardless of the size and form, in an increasingly competitive hotel marketplace, the role of the event as a value-added component to the bottom line cannot be underestimated. Events have a significant direct and positive impact on a hotel's bottom line, but also indirectly in exposure and positive reviews, whether formally in publications or informally through social media and word of mouth.
As in other segments, the marketplace has come to expect quality service and products and is increasingly demanding more. In today's marketplace, patrons seek authentic and unique experiences. The good news is that they are generally willing to pay for it.
In delivering the authentic and unique, by definition, historic hotels have a leg up. They are properties whose bones are decades old. They are properties that when built featured designs, materials and workmanship of generations past. By definition, they are unique, they are authentic.
There are two basic kinds of historic hotels:
The first are those buildings built originally as hotels. Our mind first goes to the grand dame properties constructed and maintained to be the premier hotel property in a community. The product of superior architects, these properties are defined by grand spaces with high end finishes. The sequence of space is dramatic, from the design of the exterior and a grand entry, to the sense of arrival in the lobby and upwards through a secondary elevator lobby, corridors and finally the guest room. These grand dames were planned for and are social centers with opulent ballrooms and meeting rooms.
Examples abound across the country. A couple worth mentioning here are the Hay-Adams Hotel in Washington, D.C. and the Hotel DuPont in Wilmington Delaware, both considered some of the most beautiful venues in the country.