Including AEDs As Part of Your Five-Star Service

By Aaron Koppelberger National Director of Service, Cintas First Aid & Safety | February 17, 2019

When checking into a hotel, guests automatically expect a clean room and smooth check-in process. And many also expect the property to have an automated external defibrillator (AED) on site. In fact, a recent Harris Poll found that 69 percent of Americans believe hotels should have an AED installed.

But the truth is, they're much more likely to find a 24-hour concierge and indoor pool than an AED since there is no federal mandate requiring hotels to have AEDs. Chris Chiames, former Executive Director of the Sudden Cardiac Arrest Association, notes that in an average business traveler's day-which consists of going to the gym, dropping their children off at school, visiting the office, going to the airport, taking a plane to the meeting and checking in at the hotel-the hotel is the only place without an AED.

In the U.S., there are 350,000 out-of-hospital sudden cardiac arrests (SCA) each year, and 90 percent of out-of-hospital SCA events are fatal. AEDs, however, greatly improve a person's chance of survival. According to a study conducted by the American Heart Association (AHA), survival from cardiac arrest doubled when bystanders stepped in to use a publicly-available automated external defibrillator rather than wait until emergency responders arrived.

What are AEDs?

According to the AHA, the best way to effectively treat SCA is with an electrical shock delivered by a defibrillator, a device that returns the heart to normal rhythm. AEDs force an electrical current through the heart by means of pads, or electrodes, placed on the chest. This brief pulse of current calms the activity of the heart, allowing it to start beating again.

Adding AEDs to Your Reservation List

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Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.