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HOTEL BUSINESS REVIEW

MARCH FOCUS: Human Resources

 

A Culture Shift: Creating a Thriving Culture through Collaboration

By Brenda McGregor Vice President of Human Resources, Chesapeake Hospitaliy | March 2020

There is a lot of (well-justified) emphasis in the hotel business these days on creating a strong culture. Hotel owners and operators are devoting a lot of time, energy and resources to cultivating and maintaining a strong culture, recognizing that the benefits (which range from a boost in employee satisfaction, that bolsters health outcomes, recruiting and retention, to an improved guest experience) can have a meaningful impact on the bottom line.

But there is perhaps not enough focus on what that culture should actually look and feel like-and even less attention being paid as to how to make that happen.

So what is a strong culture?

Depending on core values and internal priorities, the answer to that question might vary slightly from one company to the next. For some it might be honesty and integrity. Others might emphasize the importance of entrepreneurial energy and a culture of performance. Some hoteliers begin with the foundational premise that treating your people and your guests with respect, and cultivating an atmosphere of fairness, inclusivity, and professional growth should be Priority 1A.

The best in the business strive for and manage to achieve all of the above.

The specifics might vary. What does not change, however, is what it takes to build and sustain a strong culture. There are several pieces to that puzzle, but by far the most important is a workforce and a workplace that is both connected and collaborative.

Collaboration is one of those business-speak buzzwords that gets bandied about so often that it has begun to lose its power. But it is nonetheless essential to any strong professional culture. From the front desk to the back office, and from the break room to the board room, collaboration is the key. It both relies on and enhances communication. It fosters a sense of unity and teamwork that has meaningful and measurable benefits in terms of efficiency and productivity. It helps to avoid or resolve potential conflicts. It leads to not just mutual understanding, but mutual respect. In a business where treating people well is quite literally in the job description, finding and forging those connections internally is a critical first step in consistently creating inviting and immersive environments and experiences.

What follows is a road map of how to make that happen. How to not just aspire to a collaborative and connected company culture, but to actually achieve it: to ingrain and sustain that cultural momentum, and to reap the benefits of those gains over time.

Collaboration Is Impossible Without Communication

Communication is an absolute prerequisite for collaboration. That might seem obvious, but it's surprising how often this simple truth is ignored or under-leveraged. To be effective, communication must be clear and consistent, as well as open and honest. That begins with management setting a good example, but it also demands buy-in from employees who feel empowered and engaged and motivated to speak up.

One of the most important pillars of communication is making expectations clear. Employees crave and respond to clarity about goals, objectives and expectations. One of the fastest ways to short-circuit budding cultural progress is to be inconsistent or unclear about what management expects from employees-and about what those team members can expect from each other. And no set of expectations will ever truly be effective without feedback. Ideally, employees should have the opportunity to hear and learn from clear and constructive feedback on a regular basis.

But communication also needs to be able to flow laterally between team members and up the org chart, as well. The healthiest cultures have abundant opportunities for open and judgment-free dialogue, as well as channels of communication that enable employees to voice concerns or share ideas. The best hotel management companies put formal mechanisms in place that allow those individual voices to be heard and valued.

Discover What's Important To Each Individual

Lots of leaders (not just in the hotel business, but across a range of industries) pledge to value their employees. But far fewer actually follow through on that promise with meaningful action. It is important to begin with the understanding that you cannot truly value an employee until you understand what is important to that employee. Some employees may want schedule flexibility, others might have a specific salary or career objective, and others might simply want to occupy a certain role or be a part of something larger than themselves.

Employers should make every reasonable effort to acknowledge and address those priorities, and to use that information to make sure that they not only have the right person in the right seat, with professional responsibilities that match their skill set, but that those employees are inspired and fulfilled.

Listen Without Judgement

You can't address those personal priorities-or truly communicate or collaborate at all, for that matter-without listening. As an employer in the hotel industry, committing to hearing your employees out is almost quite literally the least you can do. It's also one of the most powerful ways to demonstrate that you value not just their contributions, but their input and perspective, as well. Almost without exception, the hotel owners and operators who have been most successful in fostering a people-first approach in their organizations are those that are the best at listening and responding to their team members.

Judgment-free listening can help convey the all-important message to your employees that this isn't just a place to work-it's a place to belong. And once that kind of culture is in place, it will make it possible to attract and retain the industry's top talent.

Consider "Wild" Ideas

Big impact comes from big ideas. If there is one consistent theme throughout history, it's that some of the biggest breakthroughs and most popular and successful innovations have come from ideas that were so outside the mainstream that they seemed impractical, unworkable, or even ridiculous when they were first proposed.

The biggest fish don't swim in that mainstream, however. They occupy the hidden pools and unexpected currents where no one thought to look-until they did. What sounds outlandish at first often ends up seeming obvious in retrospect. At Chesapeake, for example, we pledge to our guests and to our team members that they will have the chance to "experience what's possible." That foundational pillar of our professional philosophy isn't just aspirational in nature, it's also inherently open to new ideas and novel experiences.

These are exciting times for the hotel industry. New tools and technologies are changing the way we book and experience hotels, and hospitality experiences are becoming more creative and engaging. So, don't settle. Don't be timid. Your guests and your team members will recognize and respond to boldness, bravery and big ideas. Strive to be audacious in embracing innovative new concepts. After all, a promise to "experience what's practical" isn't quite as appealing.

Assess the Potential Impact

Projecting the impact of ideas is a notoriously tricky game. Small changes can have a ripple effect that ultimately makes a much larger impact. And in a working hotel, there is a lot to consider beyond the immediate practicalities. A change in marketing strategy can have an adverse impact elsewhere, and a modest operational shift might boost employee satisfaction, but have an unacceptable impact on the guest experience. Balancing these complex and sometimes competing priorities is at the heart of what experienced hotel management professionals do every day.

That said, connecting new practices or strategies to projected results is part of the process of continual improvement that separates good from great, and, whether it's employee feedback or a hotel management company's strategy pitch to an owner, making an effort to accurately project the downstream effects of a change is important.

Help Deliver the Results

Be willing to not just accept feedback or a new idea, but to commit to it. As long as there is a reasonable possibility that a change could be positive, it makes good sense to go for it. Get behind it. Invest. Set the skepticism aside and put your team's talents and tactics into effect. If your team sees that you truly value their contributions, you will be taking a sizable step towards the kind of collaborative culture that distinguishes great organizations. 

The bottom line is if you claim to have a true "entrepreneurial" management style, and if you want to foster a culture of performance and results-driven successes, you have to not just allow ideas to breathe, but support their implementation. Ultimately, that is exactly what hotel management companies are asking owners to literally and figuratively buy in to, and it's important to practice internally what you preach to professional partners.

Assess and Understand the Impact of Changes

Make sure you use metrics and measurables to evaluate the impact of any strategic or operational shifts. But also recognize that one of the underlying reasons why a collaborative culture is so critical in the hotel management business isn't just to make your organization a more appealing place to work, or even to benefit your own bottom line: but to promote the kind of collaborative engagement and mutually beneficial mindset that characterizes the most rewarding relationships between hotel owners and operators.

Collaboration isn't just a big part of hotel management-in many respects, it is hotel management.

If it isn't clear by now, let's emphasize the point that collaborative culture does not just happen-it takes work. That work needs to be consistent and continuous. And the philosophical pillars and operational specifics that support that work need to be aligned with your core values. Because, one way or another, you will be defined by those core values as much as your core competencies. Which is why the best hotel management companies approach every opportunity in a manner that doesn't just factor in expected performance metrics, but reflects core values. That's a playbook for consistency, and the building blocks of a collaborative culture that resonates with employees, guests and professional partners alike.

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Cookies: Our system requires the use of cookies to enable the user to log back into our website to access information from the newswire, without having to log in each time using the required username and password.

If you do not want to receive email from us in the future, please let us know by following instructions included in our communication with you. Users who supply us with telephone numbers online may receive telephone contact from us regarding their account, or informing them of new products and services available on the HotelExecutive website. If you do not wish to receive such telephone calls, please edit your account and remove your phone number from your account profile. This can be done from your user account menu.

Ad Servers: We do not partner with or have any relationship with any ad server companies. From time to time, we may use customer information for new uses not previously disclosed in our privacy notice. If our information practices change at any time, we will post the policy changes to our website to notify you of these changes and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check back at our website periodically.

Upon request we provide site visitors with access to all information (including proprietary information) that we maintain about them. Users can access this information by logging in to their account.

Security: We always use industry-standard encryption technologies while transferring and receiving user data exchanged with our site. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse, or alteration of information that we have collected from you on our site. We do not store credit card information in our systems.

If you feel that this site is not following its stated information policy, you may contact us.

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