4 Vital Ways Hotels Can Encourage Customer Safety Moving Forward
By Bob Butler General Manager, Americas, SafetyCulture | July 19, 2020
As the U.S. edges further into the summer months,, it's safe to say that this year things will be very different. The effects of COVID-19 have had a huge impact on consumer confidence. As the pandemic aftermath continues to unfold, many are reluctant to go back to 'the way things were'.
These days, the country has embraced unusually 'low key' summer celebrations in the wake of COVID-19, yet even the notion of any type of public activities is understandably too much for some.
Our team here at SafetyCulture recently partnered with national survey organization YouGov to survey over 1,198 Americans about their feelings about returning to dine in restaurants and to stay in hotels.
According to the results of this new survey, Americans are not comfortable with in-store shopping during the summer months, nor are they making many plans to dine or stay out during this traditional vacation time, because they are still uncomfortable with hotels, restaurants and retail stores.
The survey found that:
- More than half of respondents (52%) would feel "very uncomfortable" or "uncomfortable" dining in a restaurant/bar over the next 3 months.
- More than half of respondents (57%) say that businesses making public a real-time list of cleaning and disinfecting activities completed hourly throughout the day would increase trust and confidence in that business.
- More than half of respondents (53%) said that a publicly shown list of daily safety procedures being undertaken by a business would increase trust and confidence in that business.
- More than half of respondents (54%) would feel "very uncomfortable" or "uncomfortable" staying at a hotel over the next 3 months.
Our survey assessed consumer comfort levels with businesses, and asked which actions they feel businesses must take to earn both employee and consumer trust and confidence.