The Evolution of the Luxury Guestroom
Less is… More Just Fine
By Michael R. Paneri Senior Vice President, Hotel Development, Viceroy Hotel Group | June 23, 2013
With the economic challenges faced by the hospitality industry over the past several years and the need to maximize the value of real estate with limited investment dollars, smaller, more efficiently conceived, and technologically advanced guestrooms have emerged.
The sociological shifts in guest expectations along with generational demographic desires have altered what constitutes and defines "luxury". Great design is still appreciated by the discerning and experienced global traveler, whether visiting for business or pleasure. The innovative way the room is organized and detailed, the features and amenities that are seamlessly incorporated, the distinctive and timeless design style that the room exudes are thoughtfully appreciated by the "new luxury" guest.
Technology has played an integral part in this evolutionary progression. Whether a result of advances in flat panel TV's, high-speed Internet and wireless technologies, the "content" cloud, or the latest entertainment solutions - each has altered the guest's experience, expectations and the physical requirements for the hotel guestroom.
While the size of the bed or the need for a comfortable lounge chair hasn't changed much (let's face it, some things just are never going to change!) other innovations and the thoughtful reassessment of basic functional design elements has led to this "new luxury" standard.
The almost universal movement toward "green", environmentally thoughtful buildings has further played a role in rethinking what is absolutely necessary and the days of "bigger-is-better" are a thing of the past. LEED certification is almost universally accepted as the new standard for design and international local interpretations of LEED are being implemented as well.
The Evolution of the Guest