Amenity Dispensers - A Tipping Point for the Lodging Industry
By Ray Burger Founder & President, Pineapple Hospitality | April 27, 2014
Malcolm Gladwell is one of my favorite authors. As I recall, I was wandering around an airport one day with some free time (as a frequent flyer this happens on just about every trip) when I picked up a copy of *The Tipping Point*. After reading The Tipping Point it became imperative that I read Blink, Outliers, and What the Dog Saw. I have recently added David and Goliath to my "to read" list.
But, this isn't a book review. It's really a discussion about a Tipping Point that (in my humble opinion- IMHO) has been reached in the lodging industry. A definition for a Tipping Point is as follows: The point at which the buildup of minor incidents reaches a level that causes someone to do something they had formerly resisted.
Since about 1994 I have been extolling the virtues of using amenity dispensers in hotel guest rooms. You could call me the "Johnny Appleseed" of amenity dispensers. Until the last few years interest in amenity dispensers has been underwhelming. Some interest came from those that recognized the economic benefit. Some interest came from those that understood the environmental benefit and some came from those that understood both. Most of the interested hoteliers were independent hoteliers, boutique hoteliers, limited service and select service hotel owners, or national and state park lodging facilities.
Let's Examine Some of the Factors Contributing to this Tipping Point
Let's face it, when times are good it is very easy to just keep doing things the way they have always been done. Since 1994 the lodging industry has been pretty robust with the exception of 2 recessions. (2001-2002 and 2008-2010) We have seen interest spike upward in amenity dispensers each time the economy trended downward. If the owner is happy with the financial results why rock the boat? Lately, a lot of owners are looking to save wherever possible and this includes amenities.