Making the Most of Your Wine Cellar Investment
By Mike Militi Division Manager, Wine Guardian | August 24, 2014
Wine consumption among Americans has been on the rise for 19 straight years. According to the Wine Market Council, about one-quarter of the U.S. adult population is made up of "core" wine drinkers, meaning they drink wine on a consistent weekly or monthly basis. These core drinkers want and expect choices.
Six in 10 consumers order wine once a month, or more often, in on-premises locations, such as bars, restaurants, hotels and lounges, according to Technomic's 2013 BarTAB Report.
With these statistics as a backdrop, hotels will likely begin to face a rising demand for both volume and variety of wine. Hotels must be able to meet this growing demand without sacrificing quality. For many hotels, having enough wine on hand to meet these needs will require building or expanding their wine storage facilities. When doing so, it is important to meet the proper storage conditions to ensure guests are confident that the wine they purchase at your hotel will taste as it should (and entice them to order more!).
Wine Storage Basics
When considering a location for storing wine, you want to think about factors such as temperature, humidity, light and vibration. Each of these has an effect on the long-term preservation of the wine quality.
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