How to Use Geo-Fencing to Improve Your Relationship with Guests
By David Adelson President & CEO, Intelity Corporation | January 04, 2015
The Mobile Revolution
The increase in adoption of mobile technology by travelers has resulted in incredible new opportunities for the hospitality industry to restructure its traditional methods of guest engagement, service and operations in general. Smartphones are now at nearly full penetration throughout the U.S. and are being adopted at accelerated rates throughout numerous developing nations, while tablets are quickly gaining in popularity as more convenient, portable alternatives to desktop personal computers and laptops.
One of the benefits that mobile brings with it is the ability to provide an entirely new guest experience. Mobile technology allows hotels to interact with guests at any phase of their travels to accomplish a number of goals that previously would have been nearly impossible. Hotels are able to access a large amount of guest data that they can use to provide a more personalized, enjoyable experience and build guest loyalty.
The Benefit of Utilizing Geography
One of the pieces of data made available through mobile technology that has most recently been of elevated interest among the hospitality industry is location. It isn't unusual for consumers using mobile to access applications or mobile websites and receive an automatic request for permission to access their location. This permits the application or website administrator to not only become aware of and gather data relating to the device owner's current general location, it also allows them to interact with the device owner in an innovative fashion.
A Brief Introduction to Geo-Fencing