Utilizing a Drone to Capture the Essence of Your Property

By Jennifer Dunphy Vice President of Sales & Marketing, Vayu Media | June 21, 2015

As marketing professionals in a technology savvy digital era, there is only one thing that is constant…and that is change. As always, there is a new era in marketing for us to embrace, and it is likely one of the most advanced forms of marketing that we will see over the next couple of years. It's a bird, it's a plane, no… no… it's a drone.

As in a programed flying robot armed with a camera that is able to capture priceless aerial footage once only a helicopter could capture. Better yet, a drone is even able to capture footage that is otherwise impossible to record, even with a helicopter. Oh, and did I mention that it only costs a fraction of the price of private aviation? A drone is an airborne robot that doesn't require a pilot or passengers aboard to function and navigate the skies. It's what the Federal Aviation Administration (FAA) calls an "unmanned aircraft system " because a remote pilot (who's on the ground, on a boat, in another airborne vehicle, etc.) controls where it goes and what it does.

Once the stuff only imaginable in science fiction drones are now an important part of our reality. The advent of drones and the use of drones for marketing makes the once-prohibitively expensive task of aerial videography a much more feasible solution for countless different business sectors and industries. Drones have the unique ability to fly lower than a manned aircraft and higher than cranes are able to reach. Drone marketing offers a hot new arsenal of opportunities that travel marketers should be looking at seriously.

Drone marketing offers that over the top WOW factor for marketers. And since this form of marketing is rather new, underexplored by the masses, fairly inexpensive, it is the perfect time to jump into the game and become an industry pioneer. Reap the benefits of being an early adopter and don't miss the opportunity and wait for your grandmother to get hip to drone marketing before you decide to take advantage of all that it has to offer. This technology will revolutionize the way business owners are able to market their businesses and according to a recent ResearchMoz study, the unmanned aerial systems (UAS) market was valued to US$609 million in 2014 and is further anticipated to reach US$4.8 billion by 2021, globally.

alt text
Drone used to capture aerial ocean view, rain forest, and hotel
property of Vista Celestial in Southern Costa Rica

Who is Using This Technology?

Choose a Social Network!

The social network you are looking for is not available.

Close

Hotel Newswire Headlines Feed  

Bernadette Scott
Mark Ricketts
Brandon Billings
Suzanne McIntosh
Megan (Sterritt) Taylor
Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.