New Technology to Create Spa Experiences That Transcend Location

By Deborah Waldvogel Director of Spa Development & Operations, Sedona Resorts | July 03, 2016

While the Classic Swedish Massage remains the most requested spa treatment, today's spa-savvy business and leisure guests, regardless of geographic location, are expecting a deeper and more enhanced experience, like those often found in destination spas. Many spas are accomplishing this through the use of specialized equipment, spaces, and wellness programs. Furthermore, while it may seem contradictory to traditional spa philosophies that promote a tranquil environment encouraging guests to unplug, these modern-day urban facilities, whether it is a city club, hotel or day spa, are incorporating more "high tech" processes, features and treatments to expand and customize their offerings.

Spa on Demand

Spa in any context is a multisensory experience, with the first "spa touch" occurring more frequently far before arrival. Due to demanding work and family schedules, people are researching and planning business and leisure trips on computer and mobile devices-from interactive websites that transport them to the unique hotels and spas through imagery, music and creative content-often outside normal "business hours" of hotels and spas. Guests are now able to make real-time bookings and appreciate the ability to have access to a "one stop shop" where they can quickly create and confirm their entire itinerary of products and services.

Based on the International SPA Association's (ISPA) 2015 U.S. Spa Industry Study, there were more day spas that offered the option for guests to book treatments online. In fact, 55 percent of day spas offered an online booking option compared to only 38 percent of resort/hotel spas.

ResortSuite, based in Toronto, Canada, offers a fully integrated hospitality software system that includes an advanced web booking engine which allows guests to not only reserve their accommodations, but also gives them the opportunity to book and instantly confirm spa services, classes and activities, as well as dining and concierge services.

The Washington Athletic Club in Seattle is one of the most recognized and accomplished club facilities In North America. With a commitment to offer its extremely large club base of over 12,000 active members a very personalized and quality experience, the athletic club integrated the ResortSuite WEB into its system in order to allow club members to book accommodations as well as view their current and historical activity statements through a private and customized member portal.

Choose a Social Network!

The social network you are looking for is not available.

Close

Hotel Newswire Headlines Feed  

Scott Watson
Matt Schwartz
Dean Minett
Sridhar Laveti
Gio Palatucci
Bernadette Scott
Chris Charbonnet
Suzanne McIntosh
Tony Heung
Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.