How to Transform Your Hotel Employees Into Talent Magnets

By Roberta Chinsky Matuson President, Matuson Consulting | February 26, 2017

The U.S. labor market continues to tighten with The Bureau of Labor Statistics reporting a decline in the unemployment rate to 4.6 percent in November of 2016. The unemployment rate is even lower in many states and metropolitan areas.

Unrealistic expectations and increased stress, due to staffing shortages, is causing many employees to reconsider their current work situations. Many will soon choose to depart. This will only add to the need for organizations to involve more than HR, if they are to fill job openings promptly or at all.

Here's a common scenario that plays out everyday in the hospitality industry. You have a small team of HR people trying to fill dozens and sometimes hundreds of jobs, while continuing to support the organization from an HR perspective. The task is daunting. No, it's impossible.

At first glance, it may seem that the solution to today's staffing challenge is to simply increase the size of your HR team. While that might seem like a good idea, it's important to keep in mind that HR people are included in these unemployment figures, which means there are fewer people with HR skills to be had. As a result, much of the work that I do with my clients involves transforming their employees into talent magnets. Imagine the possibilities, if you were able to do this as well. You'd now have hundreds of people on the ground attracting the talent you need. Here's where to begin.

Turn Your Team Into a Recruiting Machine

There is no point in beating around the bush. Finding talent takes considerable effort these days. The more people you have helping, the better your chances of being successful in your quest to hire the best.

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Coming up in November 2018...

Architecture & Design: Expecting the Unexpected

There are more than 700,000 hotels and resorts worldwide and the hotel industry is continually looking for new ways to differentiate its properties. In some cases, hotels themselves have become travel destinations and guests have come to expect the unexpected - to experience the touches that make the property unlike any other place in the world. To achieve this, architects and designers are adopting a variety of strategies to meet the needs of every type of guest and to provide incomparable customer experiences. One such strategy is site-integration - the effort to skillfully marry a hotel to its immediate surroundings. The goal is to honor the cultural location of the property, and to integrate that into the hotel's design - both inside and out. Constructing low-impact structures that blend in with the environment and incorporating local natural elements into the design are essential to this endeavor. Similarly, there is an ongoing effort to blur the lines between interior and exterior spaces - to pull the outside in - to enable guests to connect with nature and enjoy beautiful, harmonious surroundings at all times. Another design trend is personalization - taking the opportunity to make every space within the hotel original and unique. The days of matching decor and furniture in every room are gone; instead, designers are utilizing unexpected textures, mix-and-match furniture, diverse wall treatments and tiles - all to create a more personalized and fresh experience for the guest. Finally, lobbies are continuing to evolve. They are being transformed from cold, impersonal, business-like spaces into warm, inviting, living room-like spaces, meant to provide comfort and to encourage social interaction. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.