How to Transform Your Hotel Employees Into Talent Magnets

By Roberta Chinsky Matuson President, Matuson Consulting | February 26, 2017

The U.S. labor market continues to tighten with The Bureau of Labor Statistics reporting a decline in the unemployment rate to 4.6 percent in November of 2016. The unemployment rate is even lower in many states and metropolitan areas.

Unrealistic expectations and increased stress, due to staffing shortages, is causing many employees to reconsider their current work situations. Many will soon choose to depart. This will only add to the need for organizations to involve more than HR, if they are to fill job openings promptly or at all.

Here's a common scenario that plays out everyday in the hospitality industry. You have a small team of HR people trying to fill dozens and sometimes hundreds of jobs, while continuing to support the organization from an HR perspective. The task is daunting. No, it's impossible.

At first glance, it may seem that the solution to today's staffing challenge is to simply increase the size of your HR team. While that might seem like a good idea, it's important to keep in mind that HR people are included in these unemployment figures, which means there are fewer people with HR skills to be had. As a result, much of the work that I do with my clients involves transforming their employees into talent magnets. Imagine the possibilities, if you were able to do this as well. You'd now have hundreds of people on the ground attracting the talent you need. Here's where to begin.

Turn Your Team Into a Recruiting Machine

There is no point in beating around the bush. Finding talent takes considerable effort these days. The more people you have helping, the better your chances of being successful in your quest to hire the best.

Choose a Social Network!

The social network you are looking for is not available.


Hotel Newswire Headlines Feed  

Megan (Sterritt) Taylor
Tim Peter
Stephanie Hilger
Matt Schwartz
Gaurav Varma
Court Williams
Brandon Billings
Gio Palatucci
Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.