How to Transform Your Hotel Employees Into Talent Magnets

By Roberta Chinsky Matuson President, Matuson Consulting | February 26, 2017

The U.S. labor market continues to tighten with The Bureau of Labor Statistics reporting a decline in the unemployment rate to 4.6 percent in November of 2016. The unemployment rate is even lower in many states and metropolitan areas.

Unrealistic expectations and increased stress, due to staffing shortages, is causing many employees to reconsider their current work situations. Many will soon choose to depart. This will only add to the need for organizations to involve more than HR, if they are to fill job openings promptly or at all.

Here's a common scenario that plays out everyday in the hospitality industry. You have a small team of HR people trying to fill dozens and sometimes hundreds of jobs, while continuing to support the organization from an HR perspective. The task is daunting. No, it's impossible.

At first glance, it may seem that the solution to today's staffing challenge is to simply increase the size of your HR team. While that might seem like a good idea, it's important to keep in mind that HR people are included in these unemployment figures, which means there are fewer people with HR skills to be had. As a result, much of the work that I do with my clients involves transforming their employees into talent magnets. Imagine the possibilities, if you were able to do this as well. You'd now have hundreds of people on the ground attracting the talent you need. Here's where to begin.

Turn Your Team Into a Recruiting Machine

There is no point in beating around the bush. Finding talent takes considerable effort these days. The more people you have helping, the better your chances of being successful in your quest to hire the best.

Choose a Social Network!

The social network you are looking for is not available.


Hotel Newswire Headlines Feed  

Joyce Gioia
Nancy Griffin
Monika Moser
Elaine Macy
Johan Terve
Linda Pierce
Trent Munday
James Gieselman
Holly Zoba
Jeff Doane
Anne Sandoval
Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.