

For many years, most hotel brands focused on driving room revenue and viewed the F&B department as an amenity. Times have changed and consumer preferences have evolved. F&B offerings are no longer the afterthought. As the hotel industry emerges back from an unprecedented pandemic, F&B offers a huge opportunity to increase sales and boost the bottom line. Subsequently, F&B operations are widely recognized as key contributors to a hotel's success and positioning within its market. READ MORE