Lately, hotels are reexamining their F&B strategies, but jumping on the latest trends without HI (human intelligence) is risky. Traditional marketing channels, social media, and AI (artificial intelligence) are all necessary when conducting F&B market research. However, to keep to your brand's character, we outline steps for executing on your hotel's F&B market strategy in a new rollout. READ MORE

The hospitality and spa industry is undergoing a revolution, and at the forefront of this change is the rise of robotics massage technology. With the increasing demand for high-tech spa experiences, robotics is poised to play a significant role in the sector's growth. Even more important, it can solve one of the industry's main pain points - labor shortage. Denis Ledenkof, the founder of Robosculptor, talks about the state and challenges of spa and hospitality and how robotics can help. READ MORE

Italy is a must-visit destination for many travelers around the world, but especially for Americans. With its rich history, stunning architecture, and culture that celebrates food and wine, it's easy to understand why Italy appeals to Americans. But with so many incredible cities throughout Italy, which ones do Americans want to visit the most? In this article, we explore the top Italian cities Americans want to fly to. READ MORE

There is optimism in the luxury hotel market, but a growing conviction that increased use of technology will be vital if the industry is to overcome its current challenges. Ashley Labrosse highlights the key findings from independent global research by Communications Specialist Ltd among senior executives at luxury hotel chains across Asia, Africa, Europe, the US and South America. READ MORE

Mia Mackman is an award-winning wellness-hospitality visionary. She is the owner and principal of MackmanES Consulting, a comprehensive spa-wellness-hospitality prevision consultancy. This article examines the economic and technological impact we can expect in the coming years while balancing risk, maladaptive systems, and radical market movements. This article shares general and useful thoughts to assist those looking ahead and seeking to navigate the next wave of potent change in the hotel and resort spa market. READ MORE