Social Media has become a critical part of marketing any business, and hotels are no different. Over 4 Billion people worldwide are currently active on social media with that number set to rise to over 7 Billion in the next 4 years. More importantly, over 52% of users discover new brands through the use of their social media platforms. In this article, we will discuss how to effectively integrate social media into your marketing strategy, build an engaged audience, and turn them into paying guests. READ MORE

For Hotels & Resorts in particular there are so many reasons why Facebook is more effective now than virtually ever before. By far and regardless of any other platform, Facebook remains the most-used social platform worldwide. Some people may think that with all the hype about new platforms, that Facebook has somehow become the less "shiny" option. What many do not know is that the platform continues to expand and innovate. READ MORE

Since the pandemic, features like contactless check-in and app-based room keys have provided guests with a seamless and safe hotel experience. However, as these mobile-first technologies develop, it is important for hotel executives to be aware of the cybersecurity risks associated with mobile technology and the ways that cyber criminals can exploit these features for profit. READ MORE

There's a lot of attention on new technology and futuristic encounters, but what travelers are craving at present are "in the now" experiences and authentic travel. This demand offers a wide range of new opportunities for the travel and hospitality space to grow, making this an exciting time to be in the industry. READ MORE

Anyone who has gone through a company or leadership change knows that the elements of transition that get the most attention typically center around logistics. But how transitions are communicated can make all the difference between reputation preservation and reputation damage. Whether facing an imminent transition or foreseeing one in the future, the right time to plan is now. READ MORE