The hospitality industry is progressively building the foundations for post-COVID operations and preparing for a brave new world of hospitality. Ben Schumacher, Vice President of Operations, South East Asia Pacific Rim, Wyndham Hotels and Resorts shares how the world's largest hotel franchisor will win the hearts and minds of travellers who are adopting new behaviours, expectations and needs. READ MORE

Over the past 20 years, there have been significant changes to hotel sales and marketing strategies and responsibilities primarily brought on by the evolution of technology. The science of revenue management and the sophistication and reach of social media are two key components contributing to changes. This article will illuminate what owners and operators can do to ensure that their properties are fully versed in the role of Direct Sales. READ MORE

During the COVID-19 pandemic, Gansevoort Meatpacking completed a multi-million dollar rebrand and renovation, successfully repositioning the iconic hotel into the luxury market. With a strategic focus on targeting the local market, the hotel was able to allow guests to experience the brand new elevated property, all while ensuring the utmost health and safety standards. READ MORE

This article focuses on how to marketing the health and wellness to lodging industry. The impact of wellness economy to the lodging industry is highlighted. The commonly adopted health and wellness programs and services in US and European were identified. The recommended marketing and sales strategies following the five phases of value proposition model for hotel wellness programs are presented. READ MORE

Employers face unprecedented challenges in 2022 trying to retain and attract well-qualified workers in the current high-demand environment for workers. We are seeing employers attempt to overcome these challenges by offering nontraditional benefits and increasing employee ownership opportunities. All-sized hotel employers should engage well-qualified benefits advisors and legal counsel to guide them. Here are five employee benefits trends we are seeing. READ MORE