

Over the past year, brand franchisors modified F&B standards to help hotel owners and operators lower expenses. Some owners hope leniency with regard to standards will continue. Yet guests were generally unhappy with the changes, especially the reduction (or elimination of) complimentary breakfast at limited-service hotels. As we move into a new normal, franchisors and hoteliers must take guest expectations-and the competition-into account before making pandemic-related changes to F&B permanent READ MORE