The pandemic has not only challenged our operational leaders – it has forced our sales and marketing leaders to fundamentally change how they work. Learn three prominent Sales and Marketing insights that we as a company have gained throughout the pandemic, and how we see those insights shaping our future revenue generation efforts. READ MORE

Direct booking has been a staple in the hotel industry for brands looking to build a stronger connection with their guests. But as we move forward into a future that increasingly focuses on user profiling's privacy and ethical concerns and a shift to a "cookieless world", the need for and value of first-party data becomes more evident. READ MORE

As the travel industry gets ready for post-COVID economic recovery to come into focus, natural language processing technology - deployed to analyze online reviews and guest feedback - provides a data-driven solution to help hotels improve hygiene standards, ensure impactful staff training, and successfully personalize the guest experience. These, in turn, can help operators craft safe, post-pandemic experiences that match the expectations of business and leisure travelers alike. READ MORE

As travel loyalty programs mark their 40th anniversary, are they still viable? Loyalty proved profitable even during the pandemic, and it is now more important than ever for hotels to preserve their guest relationship versus letting the online travel agencies become an intermediary. Owning the customer journey is still one of the most effective marketing tools for hotels to utilize. READ MORE

If we accept that the customer will change because of this terrible pandemic, then it follows that hotels will need to change, reimagine and reboot how they market and sell their brand. In this new article, Conor Kenny challenges many of the cliched sales and marketing methods that are no longer relevant and will make you rethink, question and plan for a new world order and vastly different guest expectations. READ MORE