The COVID-19 pandemic has not only challenged hotels to stay afloat in a year that decimated their businesses but has asked that they begin to think outside the box to provide stellar guest experiences. This blog offers six ways hotels can embrace the paradigm shift that has rocked hospitality by creatively maintaining safety for guests while still providing memorable experiences. READ MORE

A smile, a handshake and even a hug are touchstones of good, old-fashioned hospitality but can these gestures even exist in the hotel industry or can we enact that goodwill in other ways? Alma Resort's general manager Herbert Laubichler-Pichler delves into where guest service is headed and what we can do to 'connect' with our guests as best we can. READ MORE

Hotel operators are investing in unique ways to replace lost pandemic revenue arising from vacant guestrooms and restricted dining areas. Among candidate creative strategies is implementation of a hotel ghost kitchen and/or virtual branding partnership that supports and extends a property's food and beverage offerings. Successful operational relationships, coupled with advances in multi-brand technology, are moving the industry toward enhanced profitability. READ MORE

Covid-19 has caused the hotel industry to make contactless service the New Normal. This article discusses the dire effects this will have on hospitality, and makes the point that the virus has actually provided a golden opportunity for the hotel industry to reset itself in order to move on from the old-style, mechanical guest experience concept of SOP-Customer Satisfaction and embrace energetic and spiritual Heart-Based Hospitality in which unconditional love is the focus. READ MORE

The lodging sector has been devastated by the pandemic. Is there light at the end of the tunnel as vaccine rollout continues? Will demand increase by second quarter of this year? Does IRR anticipate a return to pre-pandemic metrics? As the U.S. exits the current pandemic, major mergers and acquisitions activity is anticipated among the "Big 6" hotel companies. Let's take a closer look at the trends and data behind this sector. READ MORE