The lodging sector has been devastated by the pandemic. Is there light at the end of the tunnel as vaccine rollout continues? Will demand increase by second quarter of this year? Does IRR anticipate a return to pre-pandemic metrics? As the U.S. exits the current pandemic, major mergers and acquisitions activity is anticipated among the "Big 6" hotel companies. Let's take a closer look at the trends and data behind this sector. READ MORE

With an influx of leisure travelers expected for the summer 2021 season, there is an opportunity to start anew and re-focus on important aspects of guest service. Revitalizing the art of conversation, working on non-verbal cues, and ensuring excellent follow through are guest service skills that should be in the forefront of hospitality professionals' minds. READ MORE

High-quality guest service is a hallmark of the hospitality industry, and can often make or break a lodging organization. The impacts of the COVID-19 pandemic have become a game changer for the hotel guest service. This article looks at five important managerial elements and best practices that may be followed to establish an environment where exemplary service may be delivered. READ MORE

Meeting planners are starting to book events at hotels again. But everything has changed-from registration to meals to floor plans. Hotel events will look quite different based on best practices learned during the first 12 months of the pandemic. However, more technology, shifting state-based restrictions and overall uncertainly will create an opportunity for hotel CSMs to build more valuable relationships with their clientele. READ MORE

The global pandemic forced one of the greatest evolutions in the hotel industry's history. With a light at the end of the tunnel, everyone is eager to return to normal, but what will new normal look like for an industry has been forever changed? This article shares best practices hoteliers should embrace to thrive in post-pandemic times that will undoubtedly bring about more change and industry transformation. READ MORE