For women in travel, the COVID-19 crisis has had a massive regressive effect on their careers. Women in Travel Thrive, a grassroots movement driven by volunteers from across the travel industry aims to change the narrative and increase women's leadership representation. Founding member Silvia B. Camarota writes about the organization's first steps to combat the crisis and how to get involved. READ MORE

The fallout from COVID-19 has presented unique challenges to the hospitality industry. Virtually every hospitality loan has some level of distress and Lenders may soon begin to make blanket decisions on their overall loan portfolios. Authors Frank Nardozza and Troy Taylor share why being proactive, critically addressing your financial situation, and developing a plan to bridge the difficult times is more important now than ever. READ MORE

Social media marketing plays an important role in hotel recovery strategy from the Covid-19 pandemic. By reviewing new and creative ways of using social media, this article suggests social media practices that hotels should be doing in 2021 such as –engaging with customers by providing virtually immersive hotel experiences; social listening; "human touch" communication; employee ambassadors, and more. READ MORE

Florence Quinn, founder and president and Cassandra Small, senior vice president of Quinn, a lifestyle public-relations firm specializing in travel and hospitality, food, wine & spirits, real estate, spa & wellness, to name a few, share the hilarious, heartwarming and brave social media practices that were started during COVID that will continue into 2021 and beyond. READ MORE

How can hoteliers tell stories on social media without guest photos? In this article, Screen Pilot Social Media Manager Arielle Rubenstein will teach you a few new tricks to get your beacon shining bright again as soon as possible. Let your guests and followers walk the journey with you and you'll discover a mutually beneficial relationship that lasts - and creates revenue. READ MORE