With a travel reboot just around the corner, hoteliers can lay the groundwork now for a successful recovery through smart, strategic use of social media – both proactively and via listening for trends and traveler sentiment. It provides a platform to raise awareness and to build trust. This article addresses five effective ways to use social media in your recovery strategy. READ MORE

During these moments of Covid-19, hotels are operations and business models have changed drastically. With budget cuts and reduced staff, although this can be seen as unfavorable, this presents a great opportunity for hotels to create a strong operational foundation. Bob Holland, Associate Partner with Strategic Solutions Partners provides a ten-step Hotel Recovery Playbook to help hotels strengthen their operational performance. READ MORE

Social media as we know it today was jump-started by advances in communications, first with a maturing Internet, and, then, mobile devices like always-on smart phones and tablets. Social media offers creative new ways to reach guests, staff and industry partners, as well as form collaborations with worthwhile causes and community groups. Regardless, hospitality organizations must exercise caution and take care to control the conversation as much as possible. READ MORE

As we look ahead to 2021, Influencer marketing will solidify its position as a key strategy for brands, especially in travel. The challenge will be, as always, to decipher who is an effective amplifier of your message and who is a freeloader with an Instagram account. Maximize your connection to guests through the use of social media and influencers. READ MORE

The Spa industry is a notoriously late adopter of technology and innovation solutions. Now is the time for revolutionary thinking and new technologies to lead the way. This article explores technology to improve the guest experience. From market segmentation, to touchless spa treatments, to personalized spa services, new innovations enable a more efficient operations strategy and improved service delivery. READ MORE