The pandemic brought unprecedented hurdles for the hospitality industry. With nationwide lockdowns and ongoing safety concerns came a deep decline in demand for travel. The extended stay segment prevailed, however, while traditional transient hotel models faced difficulties from all sides of business. Bruce Haase, President and Chief Executive Officer of Extended Stay America explores the extended stay segment and the factors that contributed to the company's resilience during this tumultuous time. READ MORE

In the wake of 2020, COVID-19 brought about mass lockdowns causing waves of people to flock to the online streets. Social media has become a vital platform of trust and engagement between consumer and business as a new universal language of online presence takes over word-of-mouth. So, filing rooms in a hotel requires sharing a little more than a brochure. READ MORE

In this article by Katie Adkisson, Partner & Co-Founder of Reed Public Relations, hoteliers of all sizes can adopt four tried and true tactics for unique social media content creation. Katie explains the importance of focusing on customer data, keeping brand content consistent across platforms, and varying verbiage based on the social media platform to achieve maximum success in the social media space. READ MORE

During Covid time, hoteliers have had to become creative in how to use social media to engage with past, current, and future guests. Stephanie Smith of Cogwheel Marketing has broken down social media marketing into 3 phases, Pause, Recovery, and Growth. In each phase, she explains the types of posts hotels should create, how to recognize the demand patterns within markets, paid social media strategy, and the KPIs to focus on. READ MORE

Facebook faced numerous backlashes and is no longer a cool cyber place among young internet users. Some even called for #DeleteFacebook and left Facebook. Through a review of relevant reports, this paper addresses several critical questions: Is Facebook losing charm? Should hotels abandon Facebook? Which social media platforms are popular now? What actions should hotels take in social media marketing? READ MORE