The right communications strategy will make all the difference when it comes to welcoming guests back through your doors. It starts with sharing your safety protocol, updating your guest communications, meeting the moment with new offerings, and using social media to share your new spa experience in a way that guests simply can't refuse. READ MORE

Today we are witnessing market extremes; those that have very little demand, and those that bizarrely have a ton of demand. With traditional market segments evaporating overnight, hoteliers cannot afford to wait for a third generation revenue manager to take a leadership role in their organizations commercial thinking. This means fully embracing digital marketing and searching out new (or little-used) performance indicators. READ MORE

The global pandemic has been catastrophic for hotel business. Economic costs and consequences have been most severe. More than just a disruption, these staggering numbers reveal an industry in deep distress. How much of that distress will lead to lasting damage? What will be the short-, mid- and long-term impact of the pandemic? And what liabilities and opportunities exist for hotel owners and investors? READ MORE

David Ashen, president & CEO of interior design and brand consulting firm dash design, could be called a road warrior, given the number of nights he spends in and out of some of the most interesting hotels across the globe. In this case study-style article, Ashen highlights three of his favorite hotels from his many travels and explores what makes them magical and memorable. READ MORE

Hotel managers will need to make sure that health facilities are safe and clean for guests. The future of gyms in hotels will look different, such as limitations on the number of people that are able to workout at the same time or be in the same fitness class, and stricter cleaning schedules for hotel staff. SportsArt has created a full safety checklist that hotels should consider when opening their fitness rooms… READ MORE