Customer Insight Sparks RCI Points Enhancements

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. October 14, 2008

JULY 2, 2007. RCI the worldwide leader in vacation exchange, today announced that members of the RCI Points program will now have even more to enjoy with a series of enhancements that include access to new vacation experiences, exchange deals and vacation elerting.

"RCI has always been an innovator in the vacation exchange marketplace and these enhancements to the Points program continue that trend of increasing vacation value and flexibility for their members," said Howard C. Nusbaum RRP, president and CEO, American Resort Development Association (ARDA). "Our 2006 Consumer Report showed that more than 85% of recent timeshare purchasers listed overall flexibility as the number one reason for their selection. Clearly this echoes the feedback from members of RCI Points and how RCI is delivering on that."

These advancements, with more expected to follow throughout 2007, are a direct result of a tremendous body of customer insight gathered by RCI throughout the last 18 months. Beginning with the RCI Points program, RCI is shaping its product and service offerings in all areas of its business based on the experience the members say they want from their vacation exchange provider.

"As the first company to offer a global points-based exchange program, we believe our members deserve the best vacation opportunities and experiences in the world," said Ken May, chairman and CEO of Group RCI, the parent company of RCI. "We think the best way to do that is to view our business the way our customers do. These enhancements to our RCI Points program are a demonstration of our ongoing commitment to all of our RCI customers to continue to find ways to enhance their vacation experience."

The enhancements to the RCI Points program include:

Vacation Exchange Deals

Periodically, RCI will reduce the number of RCI Points required to get select inventory, in some cases up to 50 percent off published RCI Points. This means that members can use fewer RCI Points for first-rate resort vacations. RCI Points subscribing members may receive direct email notification regarding the latest deals available up to 10 months in advance. RCI will also post updates on the latest deals for members of RCI Points at RCI.com. To participate in this program, members should call an RCI Guide(R) at 1-877-968-7476 to verify their email information is current.

Vacation elerts

As an added service, RCI will now be able to let members know when a resort, at their preferred time, becomes available*. To participate in the new service, members need to register at www.rci.com/elerts, and define their travel interests. Once RCI knows what the member is looking for they will proactively notify the member, via email, as space becomes available matching their vacation preferences.

New Destinations Worldwide:

In addition to what's currently available through the RCI affiliated network, the company is adding new destinations worldwide, like Hong Kong, Paris and Rome. Other destinations closer to home include New York, Chicago and Miami.

More Destinations When and Where the Action is:

The innovations to RCI Points will provide more event-related inventory: destinations where, and when, the action is, such as annual sporting events, cultural fairs and even big parties like New Year's Eve in New York City.

New Accomodation Options:

Now RCI Points members will have new accommodation options in nontraditional resort accommodations -from English cottages and Italian castles to seaside beach retreats and boutique hotels.

*All RCI Points vacations are limited in quantity and subject to availability.