InnLink and ZDirect Announce eCRM Interface
HENDERSONVILLE, TN, May 25, 2007. InnLink Central Reservation Services and ZDirect, Inc. are pleased to announce the availability of an interface between InnLink's reservation system and ZDirect's ZMailTM electronic customer relationship management platform. This new interface will provide eCRM and marketing services for independent hotels of all sizes, property management groups and flags. The eCRM platform will reap the benefits for both InnLink and ZDirect, but more importantly provides a significant communication capability for InnLink's hotel customers to market to their previous guests and inquiries.
For example, InnLink customers will now be able to have their marketing databases centrally located; send targeted and highly relevant emails to their "opt-in" permission-based subscriber list; automatically send confirmations, prearrival emails, thank you emails, customer satisfaction surveys and ultimately convert leads and previous guests into long term customers. The result is new revenue captured, stronger customer loyalty, an expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing. ZDirect is well known for delivering on its mantra, "For every $1 you spend with us, you will get $8 to $10 back."
"We will continue to build strong relationships with industry leaders," states Per-Anders Wendin, InnLink's CEO. "Seamless integration is a critical link to increased revenue."
"We are extremely excited about our new partnership with InnLink," states Hayes Thomas, CEO of ZDirect. "Our relationship with InnLink will grow as both of our companies improve products and services for the mutual benefit of our customers. Working with a company of the caliber of InnLink is very exciting, and good for the hospitality industry."
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