White Lodging Selects Newmarket Delphi Sales & Catering
Delphi to be rolled out to over 100 hotels - See Newmarket at HITEC booth #909
PORTSMOUTH, NH, June 26, 2007. Newmarket International, Inc., the leader in sales and catering solutions for the hospitality industry, today announced that White Lodging, a developer, owner and manager of premium brand hotels, will implement Delphi Multi Property Edition(R) (MPE) across 110 of its hotels nationwide. Delphi MPE, the leading application for automating group sales, catering and event processes, will enable White Lodging to increase sales productivity, share critical business information across its hotels and report on key performance indicators to the hotels' ownership.
White Lodging's executive team will utilize Delphi to pull real-time business data into reports, such as rollup pace, profitability and accurate forecasts, and utilize that information to maximize the value of the owner's assets. Also, for new hotel development, contracts and ownership groups that White Lodging will engage with, they can use Delphi to run diagnostics of a property and have information on hand to assess the hotel's business needs. In addition, by utilizing Delphi's centralized database White Lodging will be able to cross-sell and up-sell across its properties.
According to Michelle Rose, Vice President of Sales and Marketing at White Lodging, "As a management company, we need accurate business data in real-time so we can report on it and illustrate results to ownership. With Delphi, we can gain visibility into the business and better assess its strengths and weaknesses to direct our strategies accordingly. As we look to almost double the number of hotels in our management portfolio over the next 3-5 years, Newmarket's technology will play an integral role."
Several of White Lodging's properties are also using eProposalTM, a rich-media proposal system. Because of the integration between Delphi and eProposal, a property can send information from Delphi into eProposal and provide a customer with a dynamic proposal instantaneously. This saves time, differentiates a property and creates customer satisfaction.
Kenneth Barnes, Vice President of Information Technology at White Lodging added, "From an IT perspective and enterprise viewpoint, we wanted to consolidate our applications and Delphi MPE helps us to do so. Now, we can maintain one server and leverage our hardware and technology investments across our entire portfolio of hotels. Delphi will also give global access to all the different people who need information from the system at any time."
"At Newmarket, we understand White Lodging's unique needs as a management company and we look forward to providing White Lodging with the innovative solutions they need to grow their business," said Sean O'Neill, Chairman and CEO, Newmarket International, Inc. "It is an exciting time for them as a company and we couldn't be more pleased about establishing this relationship."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
